GO BEHIND THE SCENES OF F1 2010™ AND DISCOVER HOW AUTHENTIC CARS AND TRACKS ARE CREATED IN NEW DEVELOPER DIARY

Monday 5th July/... The virtual recreation of motorsport’s most advanced racing cars and challenging circuits comes under the spotlight in the latest F1 2010 developer diary, released today by Codemasters© and available to view at www.formula1-game.com.

The new video takes viewers behind the scenes at F1 2010 developers, Codemasters Birmingham, and shows how all of the cars and circuits from the exhilarating 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP TM have been painstakingly recreated in the game.

To deliver fans the most authentic FORMULA ONE TM experience, CAD (Computer Aided Design) data and extensive reference photography has been used to accurately simulate the 19 circuits that will host the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP. Once tracks are created, former FORMULA ONE driver Anthony Davidson, who is working as Technical Consultant on F1 2010, gives his feedback from a driver’s perspective about the look and feel of each circuit in-game.

“Driving the real world circuits enables me to give that impression to the guys creating the game,” said Davidson.“There’s all these details that only a driver would know about. For instance, turn eight in Spa; I know straight away any car I have ever driven there always understeers and it’s knowing that kind of detail as a driver that you can get over into the game. The circuits feel really spot on.”

The developer diary goes on to explain how the appearance and performance of each individual FORMULA ONE car is authentically recreated, so even slight differences in design between the teams, such as a variation in wheel-base, are reflected in the handling of the car on the track. This will ensure that no two teams in the game will deliver the same driving experience.

The video also details how Codemasters has captured the engine sounds of actual FORMULA ONE cars during test sessions to deliver the unmistakable, intoxicating roar of the world’s most exciting sports cars.

FORMULA ONE fans can view the new developer diary at www.formula1-game.com, the home for all the latest screens, news and videos straight from the studio. F1 2010 is coming this September for the Xbox 360 ® video game and entertainment system from Microsoft ® , PlayStation ® 3 computer entertainment system and PC Games For Windows ® .

ABOUT F1 2010

F1 2010 is the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP and will include all of the official teams, drivers and circuits from this thrilling season. F1 2010 will challenge players to take on the best drivers on the planet in a range of game modes, from quick-fire races to full GRAND PRIX weekends and a career mode that can span either three, five or seven years.

In production at Codemasters Studios Birmingham, F1 2010 is being developed on the EGO TM Game Technology Platform, an evolution of the engine that powered the critically acclaimed, million-plus selling Colin McRae TM : DiRT 2 and Race Driver: GRID TM . The award-winning, under-the hood tech has been tuned to recreate the unique aerodynamics and handling of 200MPH+ FORMULA ONE cars for players to feel the thrill of competing at the pinnacle of motorsport.

PRESS RESOURCE WEB SITE

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include the BAFTA award winning Race Driver GRID, Colin McRae DiRT, Overlord, Operation Flashpoint; the company also retains the exclusive worldwide FORMULA 1 video game rights. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

© 2010 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters” ® and the Codemasters logo are registered trademarks owned by Codemasters.

The F1 FORMULA 1 logo, F1 logo, F1 FIA FORMULA 1 WORLD CHAMPIONSHIP logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company.

Licensed by Formula One Administration Limited. All rights reserved.

All other copyrights or trademarks are the property of their respective owners and are being used under license. Unauthorised copying, adaptation, rental, lending, re-sale, arcade use, charging for use, broadcast, cable transmission, public performance, distribution or extraction of this product or any trademark or copyright work that forms part of this product is prohibited. PSP, Wii and DS games developed by Sumo Digital Limited for Codemasters. PS3, Xbox 360 and PC games developed by Codemasters. Published by Codemasters.

“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. Trademarks are property of their respective owners. NINTENDO DS, Wii AND THE Wii LOGO ARE TRADEMARKS OF NINTENDO.


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