Goldtooth Creative captures authentic Hong Kong feel for Square Enix’s Sleeping Dogs

Vancouver, B.C. – February 16, 2012 – Goldtooth Creative Agency bursts back onto the scene in 2012 with its high-energy take on Square Enix’s Sleeping Dogs™, a live-action trailer that delivers the visceral thrills that tell the harrowing and gritty tale of one man’s mission to infiltrate the notorious Hong Kong Triad.

Currently in development at United Front Games in collaboration with Square Enix London Studios, Sleeping Dogs lets players take on the role of Wei Shen, an undercover police officer tasked with joining one of the most powerful and violent criminal organizations in the world. It is a role for which Shen is uniquely suited as aptly demonstrated in the adrenaline-pumping live-action trailer released February 8. Set in Hong Kong, the open world video game is scheduled for release in the second half of 2012.

Written, directed and produced by Goldtooth Pictures, the debut live-action trailer for Sleeping Dogs was filmed on location in Hong Kong and Vancouver with all post-production, VFX and CG work as well as the audio design and mix completed at Goldtooth Creative’s full-service production studio in Vancouver.

“We wanted to make this piece as authentic as possible without it feeling like just a facsimile of Hong Kong cinema,” said co-director Paul Furminger, who shared directing duties with Goldtooth president and creative director Kody Sabourin. “The game features a unique blend of martial arts combat. To emulate this in our trailer, we enlisted the help of Darren Shahlavi (star of Ip Man 2, Tai Chi Boxer), who choreographed the fast-paced fight scenes. Although we shot the fights in Vancouver, all exteriors were shot in Hong Kong. We think we have created a worthy homage to the cinema that has inspired filmmakers and action-lovers for decades.”

Goldtooth Creative Agency continues to raise eyebrows with its work on exciting projects such as the game trailer marketing campaign and cinematics for the best-selling Deus Ex: Human Revolution™.  Leading industry resource website, The Art of the Title Sequence , featured Goldtooth’s work on the opening sequence of Deus Ex: Human Revolution in January 2012. Appearing previously in magazines such as 3D Artist and Applied Arts as well as serving as the focus of a client video produced by industry heavyweight Autodesk, Goldtooth Creative continues to make an indelible impression on the industry and public alike.

Since its inception in July 2008, Goldtooth Creative has emerged as an industry leader in the development and creation of full marketing campaigns for top-selling video games produced by some of the biggest names in the industry. As well as being a full-service production studio producing award-winning VFX, CG, live action and audio production work for film, television and the web, Goldtooth is also a creative agency offering editorial, music composition and postproduction services, including 5.1-surround mixing and full colour suite capabilities. With its roster of writers, directors and producers, Goldtooth Creative engages with clients as a creative partner to develop marketing and in-game content. Truly a one-stop shop, Goldtooth offers every service from conception to completion. Clients include Electronic Arts, Square Enix©, Activision, Microsoft, Capcom, Disney and Warner Bros.

SLEEPING DOGS, DEUS EX: HUMAN REVOLUTION and SQUARE ENIX are registered trademarks or trademarks of the Square Enix Group.


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