Google Dev Day, Nintendo, Project Anarchy sessions added to GDC Europe 2013

These special sessions are accessible to  VIP and All Access Pass holders  during GDC Europe 2013. The three-day conference will take place Monday through Wednesday, August 19th-21st at the Cologne Congress-Centrum Ost in Cologne, Germany -- just ahead of (and co-located with) the massive 275,000 person  Gamescom event .

On Tuesday, August 20th, the first-come, first-served  Google Developer Day  will begin with learning how to use Google's monetization and promotion tools to support and grow your game company, followed by a discussion of how to support multi-platform gaming with Google Cloud.

Continuing the day will be 'Acquiring the Most Valuable Users for Your Game,' which will include Google staffers covering how to focus on the lifetime value of users and how to implement a data-driven advertising strategy to retain them. Additionally, 'Measuring and Optimizing Games using Google Mobile App Analytics' will explain how this tool can help developers iterate on gameplay experiences and establish new monetization models.

The full schedule of the Google Developer Day is available  here .

Elsewhere, platform company Havok will host two vendor sessions during the week. On Monday, August 19th will be a 'Project Anarchy Introduction' , covering the free mobile game engine which  launched last month  for iOS, Android and Tizen developers. This session will be an hour packed with how to make exciting, graphically rich mobile games easily and review available toolsets such as the asset management system, LUA scripting, remote input system, and file serving.

Additionally, on Wednesday the 21st, Neowiz CRS development director Jason Park will share his experience in 'Redefining the MMO'  using his upcoming  Project Black Sheep as a case study on how to get the most from next-gen technology and Havok tools while developing his MMORPG.

Lastly, Nintendo has just added two special vendor sessions to GDC Europe, the first time the storied firm has participated at the show, and the details of those talks will be announced in the near future.

Early bird registration for GDC Europe 2013  lasts only until next Thursday, July 18th, with discounts up to 20% off admission. Group admission discounts are also available. For all the latest news on GDC Europe, subscribe for updates via  Facebook Twitter , or  RSS .


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at