These special sessions are accessible to VIP and All Access Pass holders during GDC Europe 2013. The three-day conference will take place Monday through Wednesday, August 19th-21st at the Cologne Congress-Centrum Ost in Cologne, Germany -- just ahead of (and co-located with) the massive 275,000 person Gamescom event .
On Tuesday, August 20th, the first-come, first-served Google Developer Day will begin with learning how to use Google's monetization and promotion tools to support and grow your game company, followed by a discussion of how to support multi-platform gaming with Google Cloud.
Continuing the day will be 'Acquiring the Most Valuable Users for Your Game,' which will include Google staffers covering how to focus on the lifetime value of users and how to implement a data-driven advertising strategy to retain them. Additionally, 'Measuring and Optimizing Games using Google Mobile App Analytics' will explain how this tool can help developers iterate on gameplay experiences and establish new monetization models.
The full schedule of the Google Developer Day is available here .
Elsewhere, platform company Havok will host two vendor sessions during the week. On Monday, August 19th will be a 'Project Anarchy Introduction' , covering the free mobile game engine which launched last month for iOS, Android and Tizen developers. This session will be an hour packed with how to make exciting, graphically rich mobile games easily and review available toolsets such as the asset management system, LUA scripting, remote input system, and file serving.
Additionally, on Wednesday the 21st, Neowiz CRS development director Jason Park will share his experience in 'Redefining the MMO' using his upcoming Project Black Sheep as a case study on how to get the most from next-gen technology and Havok tools while developing his MMORPG.
Lastly, Nintendo has just added two special vendor sessions to GDC Europe, the first time the storied firm has participated at the show, and the details of those talks will be announced in the near future.
Early bird registration for GDC Europe 2013 lasts only until next Thursday, July 18th, with discounts up to 20% off admission. Group admission discounts are also available. For all the latest news on GDC Europe, subscribe for updates via Facebook , Twitter , or RSS .