London – 4 July, 2013: A demo version of the highly anticipated Gran Turismo®6 game for PlayStation®3 will make a high-profile debut at this year’s Goodwood Festival of Speed (11-14 July). By far the biggest motoring event of its type in the world, with a crowd of 185,000+ people, the Festival of Speed provides the perfect setting among motoring and motor sports enthusiasts to showcase the latest developments to ‘The Real Driving Simulator’. Iconic, circular Gran Turismo® ‘race pods’ will be positioned at various locations around the sensational Goodwood Park for people to try the new demo in advance of the game going on sale later this year
Gran Turismo is PlayStation’s biggest ever game franchise, having sold more than 70 million copies since launching in 1998. Having recently announced that Gran Turismo 6 will be on sale later in the year, Kazunori Yamauchi, the game’s legendary creator and president of developer Polyphony Digital Inc, was keen to showcase the new game with the discerning Goodwood audience.
The partnership will see GT6™ ‘pods’ located at the Goodwood Hotel, the FoS Family area and in the members’ enclosure as well as in the Drivers’ Club and media centre. In keeping with Gran Turismo’s long track record for close and innovative partnerships with a number of automotive manufacturers, pods will also be located on the Nissan and Alfa Romeo stands and in the Nissan, Mercedes Benz and Ford areas of the Moving Motor Show.
Nissan, PlayStation’s partner in the innovative GT Academy programme that aims to take the best Gran Turismo gamers and turn them into real racing drivers, will be hosting a competition at Goodwood for the fastest gamers on the GT6 demo to win places directly into the UK national finals of the competition. GT Academy is currently live online for anyone with a PlayStation to enter. Furthermore, two previous GT Academy graduates very recently achieved a fourth in class and top 10 overall finish at the 2013 Le Mans 24 Hours. The ‘wildcard’ event will take place at Nissan’s Moving Motor Show display, with one person each day winning their ticket to the next round of the Academy.
Kazunori Yamauchi himself will be a welcome visitor to the 2013 Goodwood Festival of Speed. A keen amateur racer, Yamauchi-san will be donning his overalls and helmet for some high-adrenaline drives up the famous hill climb course in a number of stunning cars. With a reputation as a perfectionist, no doubt his experience behind the wheel will go into further refining some of the expected 1200 cars that will feature on Gran Turismo 6 at launch!
For more information, please contact your local PR manager.
About the Gran Turismo® Franchise
Gran Turismo® celebrates its 15 th anniversary in 2013, having first appeared internationally in 1998. The multi-award-winning franchise has been the most successful ever for PlayStation®, and in 2013 it also surpassed worldwide sales of 70 million units. Various iterations of Gran Turismo have been created for PlayStation®, PlayStation®2 computer entertainment system, PlayStation®3 and PSP™ (PlayStation® Portable), and have always been regarded as the best and most authentic driving simulators ever created due to true-to-life graphics, authentic physics technology and design. Since the inception of Gran Turismo, famed creator Kazunori Yamauchi and Polyphony Digital Inc. in Japan have revolutionized the racing category as we know it today. His offerings provide the most realistic driving simulation in the industry and a unique medium for automotive manufacturers to showcase their products. Gran Turismo®5, the latest iteration of the game, was released on 24 November, 2010 and has sold 10 million units worldwide.
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 (PS2®) computer entertainment system, PSP™ (PlayStation®Portable) handheld entertainment system, PlayStation®3 (PS3®) computer entertainment system, PlayStation®Vita (PS Vita) portable entertainment system, and PlayStation®Network software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE has revolutionised home entertainment since they launched PlayStation® in 1994. PS2® further enhances the PlayStation® legacy as the core of home networked entertainment. PSP® is a handheld entertainment system that allows users to enjoy 3D games with high-quality full-motion video and high-fidelity stereo audio. PS3® is an advanced computer system, incorporating the powerful Cell Broadband Engine and RSX processors. PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity within a real world context. SCEE also delivers the PlayStation® experience to open operating systems through PlayStation®Mobile, a cross device platform. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.
More information about PlayStation products can be found at www.playstation.com.
Gran Turismo, GT6, PlayStation, PS4, PS3, PS2,PSP, and PS Vita are registered trademarks or trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.