GREAT BRITAIN, YOUR TIME IS NOW... LONDON 2012™ - THE OFFICIAL VIDEO GAME OF THE OLYMPIC GAMES

LONDON (January 17 th, 2012) – SEGA® Europe Ltd. is excited to announce that not only is the world’s greatest sporting event coming to Great Britain in 2012, it will  come alive in your living room! London 2012™ - The Official Video Game of the Olympic Games will allow you to feel the excitement of the Games, see the official venues fully rendered to their exact specifications and compete in over 30 Olympic events.  London 2012™ will be available in June 2012 for PC, the Xbox 360® video game and entertainment system, and the PlayStation®3 computer entertainment system, and will include motion control support for PlayStation®Move and Kinect™ for Xbox 360®.

Over 30 Olympic events have been authentically recreated in their official Olympic arenas against the capital’s iconic skyline, with a host of new disciplines making their debut in London 2012™.  Keirin (cycling) at the Velodrome, 10m Synchronised Platform (diving) at the Aquatics Centre and Trampoline at North Greenwich Arena are just some of the new sports that will bring the atmosphere of the Olympic venues to life.  Take yourself from the spectator seat, to the race track, swimming pool, gymnastics arena and more and feel the adrenaline of the athletes whilst you compete for that coveted gold medal for your country. 

For the first time in an officially licensed Olympic video game, London 2012™ will support motion control in a number of different events, bringing you even closer to the Olympic Games. Budding sports heroes will have an even more realistic way of competing in a number of events that are compatible with PlayStation ®Move and Kinect™ including 110m Hurdles, Beach Volleyball (Kinect only) and 25m Rapid Fire Pistol (Move only).  London 2012™ also contains a number of game modes including single player Olympic Games mode, online and offline multiplayer and party play.

In another first for this iteration of the video game, London 2012™ will take the world’s biggest sporting event online in the form of global leaderboards.  The leaderboards will track personal medals gained whilst playing online, with each personal medal won added to that nation’s medal table.  Every medal won will help to improve a nation’s standing in the leaderboards, creating even more moments of sporting glory and fame across the globe.

“We are proud to offer the Great British public the chance to actually experience the excitement and pride of taking part in London 2012™.” commented Gary Knight, Senior Vice President of Marketing at SEGA Europe and SEGA of America. “With all new Olympic events and returning favourite sports brought to life with the very latest video gaming technology, everyone will be able to participate in the Olympic Games from their own home.”

For more information about the game, please visit: www.olympicvideogames.com/london2012

For assets, please visit the SEGA press site at www.sega-press.com

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com

About SEGA® of America, Inc .:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home.  The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.  SEGA of America’s Web site is located at www.sega.com

About ISM:

ISM is active in managing and developing entertainment software applications.  In addition to the exclusive rights ownership of the Olympic Games, ISM is one of the world's leading providers of sports fantasy games, particularly specializing in the football/soccer sector.  Visit the company's website at www.ismltd.com

London 2012 emblem(s) TM © The London Organising Committee of the Olympic Games and Paralympic Games Ltd (LOCOG) 2007. London 2012 mascots TM © LOCOG 2009-2010. London 2012 Pictograms © LOCOG 2009. Copyright © [year game published] International Olympic Committee ("IOC").  All rights reserved. This video game is the property of the IOC and may not be copied, republished, stored in a retrieval system or otherwise reproduced or transmitted, in whole or in part, in any form or by any means whatsoever without the prior written consent of the IOC.

Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

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