Green Man Gaming completes Trading team with addition of Nick Ashley

London, 12 th March 2013 – Green Man Gaming (, Europe’s fastest growing social commerce platform for core gamers, has continued its expansion with the appointment of Nick Ashley, formerly of HMV, as PC Digital Buyer.  Nick joins Martin Baxter’s Trading team with immediate effect.

Baxter joined Green Man Gaming as Executive Vice President, Trading in April 2012 from HMV, where he was previously Head of Buying.  He recruited Buying Managers Hannah Ebbatson and Alistair Hunter from HMV in August and September 2012 respectively, and the addition of Nick Ashley completes a strong Trading team.

“I’m delighted to welcome someone as experienced as Nick to the team”, said Baxter.  “He will be joining a team of PC digital and console game buyers with decades of combined gaming retail experience.  This will ultimately help GMG build even stronger relations with publishing partners and further extend our global consumer offering”.

GMG supported by its Playfire community closed 2012 as the global No.2 PC digital retailer for many publishers, establishing a firm foothold in the market.


For more information please contact:

Green Man Gaming: Darren Cairns, Executive Vice President, Marketing. Tel: +442071352274  E:  


About Green Man Gaming and Playfire

Founded in 2010, Green Man Gaming (GMG) is the leading UK-based independent digital retailer for PC games, selling more than 2,000 titles from 150 publishing partners in over 165 countries around the world. In July 2012, GMG extended the consumer offer further, launching online retail sales of PC-DVD, Xbox and PS3 games, as well as consoles and peripherals, offering even more choice to the gaming market.  

In July 2012, GMG acquired Playfire, a huge and vibrant global social network of core gamers.  This service allows consumers to automatically track their in-game achievements, trophies and gameplay, as well as follow other gamers’ achievements and conversations about the games they love.  With over 850m game data points registered by the large global network of gamers, Playfire has become a vital part of GMG’s focus on the core gaming audience. 

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