Guitar Hero III: Legends Of Rock To Challenge Videogame Journalists At Games Media Awards

Friday 24th August/...Activision has today announced an official journalist-only Guitar Hero play-off at the forthcoming Games Media Awards.

The Awards will honour the very best videogames journalism across specialist and non-specialist media– print, broadcast and online– at the first ceremony of its kind.

And, thanks to Activision, there’s an even bigger accolade: that of best journalist Guitar Hero player.

With over 150 press attendees at this inaugural event, competition is likely to be fierce, but once the Awards have been concluded, Guitar Hero will take centre stage. Rival magazines, publications and broadcast media will battle against each other for the ultimate bragging rights: being better than the competition at the best game of the year.

“Guitar Hero III introduces competitive online play for the first time in the series,” says Gary Sims, Brand Manager, Activision UK,“so the special journalist-only play off at the Games Media Awards are particularly relevant. And with the greatest selection of songs a music game has ever had, the performances will ensure the party concludes with a bang.”

Guitar Hero III will be released on PlayStation 2, PlayStation 3, Xbox 360 and Nintendo Wii during Q4 2007. Featuring a vast collection of worldwide-recognised rock tracks, all new multiplayer modes alongside the classic Guitar Hero gameplay, thrilling boss battles with the greatest guitarists of all time, and superlative sound and vision, the game will prove to be the definitive guitar simulation of all time.

The GMAs are being hosted by Intent Media, and will take place at the Soho Revue Bar, London, on October 11th 2007. Attendance is free to qualified media. The shortlist for the 16 categories will be announced soon.

Ends

About Activision:

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as“will,”“will be,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,” and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.


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