GUITAR HERO® ANNOUNCES AUTUMN LINEUP FEATURING GROUNDBREAKING DJ HERO™ TITLE AND NEW GUITAR HERO® 5 AND BAND HERO&

Thursday 7th May/... Activision Publishing, Inc. (Nasdaq: ATVI) is set to once again revolutionise how consumers interact with music by releasing three new titles this fall– DJ Hero™, Guitar Hero® 5 and Band Hero™ – that will redefine the company’s popular music gaming platform. The slate will transform the way consumers enjoy and engage with music by offering the largest variety of music genres, innovative technologies and new social entertainment experiences for existing fans and millions of new consumers who previously have not joined Guitar Hero’s global community of fans.

• The company’s groundbreaking DJ Hero expands Guitar Hero’s signature social gaming to all-new consumers with the addition of diverse music genres including hip-hop, R&B, Motown, electronica and dance. Introducing an all-new innovative turntable controller, DJ Hero transforms players into DJs who rule the club scene by creating original mixes of popular songs and music from the world’s most exciting artists and DJs.

• Letting fans continue to fulfill their rock fantasies, Guitar Hero 5 features the hottest rock and roll artists today as well as classic rock bands and gives players an unprecedented level of control over the way they play the game with the ability to drop in and out of songs and change band members, instruments and difficulty levels on the fly.

• The franchises’ first E10+ rated console game, Band Hero delivers an exciting music collection featuring top-40 hits designed to expand the experience to a new genre and appeal to a broad family audience who can play together on the guitar, drums, bass and microphone. The game builds upon Guitar Hero’s easy-to-play, difficult-to-master signature gameplay and allows novice players and expert fans to join together on their favourite songs.

Guitar Hero has made music social again and has become one of the most popular ways to experience music,” said Dan Rosensweig, President and Chief Executive Officer of the Guitar Hero franchise.“Today’s fans enjoy a variety of music and are looking for more ways to engage with their favourite songs, artists and fellow fans. These games will let them listen, participate and socialize with music in ways they have never been able to before.”

For all UK media inquiries, please contact:

Specialist Games Media

Johanna Hakala

Activision Publishing, Inc.

020 3060 1080

johanna.hakala@activision.com

Mainstream Media

Stu Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Anna Larke

Barrington Harvey

01462 456780

anna.larke@bhpr.co.uk

Kayleigh Watson

Barrington Harvey

01462 456780

kayleigh.watson@bhpr.co.uk

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-Looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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© 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks and DJ Hero and Band Hero are trademarks of Activision Publishing, Inc. All rights reserved.


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