GUITAR HERO® TO ROCK THE ISLE OF WIGHT FESTIVAL

Thursday 12th June/... Activision, Inc. (Nasdaq: ATVI) and the Isle of Wight Festival today announced a unique collaboration which will see Guitar Hero III: Legends Of Rock performed by fans on the same stage as The Sex Pistols, The Kaiser Chiefs and The Police in front of thousands of concert-goers throughout the Isle of Wight Festival 2008 which runs from June 13 - 15, 2008 at Seaclose Park, Newport, Isle of Wight.

Event attendees will have the opportunity to unleash their inner rock star in dedicated Guitar Hero areas, with the best rockers projected onto big screens throughout the festival grounds. A few of the best players will be invited to perform on the main stage in what will be one of the biggest public performances of the game ever.

“We’re delighted to have Guitar Hero at the festival. A few years ago, this sort of activity would have seemed out of place,” adds John Giddings, Isle of Wight festival organiser.“Guitar Hero has shown that video games are for more than just the hardcore gamers. The game provides so much entertainment, we’re bringing it into as many aspects of the festival as possible. The main stage event is going to be truly spectacular.”

Additionally, to celebrate this year’s Isle of Wight Festival, Activision will debut a three song downloadable track pack for Guitar Hero III: Legends Of Rock featuring past and present headliners. The three songs are Kasabian’s master recording of“Shoot the Runner,” the Kaiser Chiefs’“I Predict a Riot” and a live rendition of The Sex Pistols’“Problems.” The track pack will be available beginning June 12 on Xbox LIVE® Marketplace for Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment system.

Guitar Hero III: Legends Of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer modes allow axe-shredders worldwide to compete head-to-head for true rock status as they riff through a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns 'N' Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is now available and is rated 12+ by PEGI and 12 by the BBFC.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release, they are identified by references to dates after the date of this release and words such as“outlook”,“will,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,” and similar expressions. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles in its fiscal year 2009, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Activision and Vivendi Games, the combined company’s success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review historical stock option granting practices by Activision and its board of directors, the finalization of the tentative settlement of the SEC's formal investigation and final court approval of the proposed settlement of the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies, and other litigation unrelated to stock option granting practices and any additional risk factors identified in Activision’s most recent annual report on Form 10-K and quarterly reports on Form 10-Q and the definitive proxy statement filed on June 6, 2008 in connection with the proposed transaction with Vivendi. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

Guitar Hero® III: Legends of Rock © 2007 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.

Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

For media inquiries, please contact:

Specialist Press : Stu Taylor

Barrington Harvey

01462 456 780

stuart.taylor@bhpr.co.uk

Consumer Media : Simon Byron

Barrington Harvey

01462 456 780

simon.byron@bhpr.co.uk


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.