GUN LOCO TAKES AIM AT XBOX 360

FOR IMMEDIATE RELEASE

LONDON (August 16, 2010)– Square Enix Ltd., the publisher of SQUARE ENIX ® interactive entertainment products in Europe and other PAL territories, announced today GUN LOCO, an exciting, all-new approach to the third-person shooter genre. Currently in development and exclusively for the Xbox 360 ® video game and entertainment system from Microsoft, GUN LOCO offers single and multiplayer gameplay in a sprint-action shooter format.

Set on a remote prison planet at the farthest reaches of the solar system, a collection of the system’s craziest criminals are incarcerated in a prison with no walls and forgotten by society. In this long abandoned world, the only rule is anarchy as each faction fights in a bloodthirsty race for survival, power and ultimately escape. Through varied climate zones and numerous stylised maps, players must fight through the ruins of the world’s previous civilisations, taking on each region’s inmates in a frantic and frenetic struggle to survive.

Featuring unique third-person, sprint-action shooter gameplay, players can assume the roles of a variety of unique and memorable characters in a game that redefines the run-and-gun shooter. While pursuing and being pursued by their opponents, players must make use of the sprint-action play by running, jumping, ducking and vaulting, using the environments to their advantage. With a powerful arsenal of weapons at their disposal, each character comes complete with their own unique kill move, coupled with a mocking take-down taunt to ridicule their victims. The frenzied and furious comic style comes into its own with full 12-player online multiplayer matches across the planet, with a range of game modes and multiplayer arenas.

GUN LOCO’s characters feature a unique visual style with each created from original design concepts by the hands of respected designer toy maker Kenny Wong. Founder of kennyswork, co-founder of Hong Kong-based Brothersfree and co-creator of the cult Brothersworker series of collectible action figures, Kenny’s incredible design style and unique characterisation are a perfect fit for the bizarre world of GUN LOCO. Painstakingly crafted by hand, each comic caricature has been designed from scratch as a real, posable action figure in the Brothersworker vein before being digitally scanned into the game. GUN LOCO brings these memorable misfits and surreal sociopaths to life through animation, audio and unforgettable action gameplay.

“GUN LOCO’s comic characterisation and furious gameplay is a fantastic take on the third-person shooter and offers the kind of unique twist that only Square Enix can provide,” said Sarah Hoeksma, VP Brand PAL region.“The action is relentless, the characters unforgettable and the black comedy a perfect fit.”

GUN LOCO will be available in 2011 on the Xbox 360 ® video game and entertainment system from Microsoft. You can find out more at www.gunloco.com.

About Square Enix Ltd.

Square Enix Ltd., a part of the Square Enix Europe business unit, is a London-based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading the Square Enix Group. Square Enix Ltd. publishes and distributes entertainment content under the Square Enix Group’s internationally renowned brands such as Square Enix, Eidos and Taito in Europe and other PAL territories. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive TM , Crystal Dynamics ® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY ® , which has sold over 97 million units worldwide, DRAGON QUEST ® which has sold over 54 million units worldwide and TOMB RAIDER ® which has sold over 35 million units worldwide, together with other well established products and services.

More information on Square Enix Ltd. can be found on the Internet at http://www.square-enix.com

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are trademarks or registered trademarks of Square Enix Holdings Co., Ltd. in the United Kingdom and/or other countries. GUN LOCO and TOMB RAIDER are trademarks or registered trademarks of Square Enix Co., Ltd. in the United Kingdom and/or other countries. All other trademarks are the property of their respective owners.

More information on Square Enix Ltd. can be found on the Internet at http://www.square-enix.com

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