Gymnastic Champion Becomes the New Face of Lara Croft

UNDER STRICT EMBARGO UNTIL 00:01 ON 12TH AUGUST 2008

London 12th August: In her latest incarnation the new Lara Croft isn’t just a pretty face - as a former gymnastic representative for Great Britain, she’s now got the all action skills to match.

Athletic and agile, 23 year old Alison Carroll from Croydon is set to be catapulted from her current job as a receptionist to a world of superstardom as she follows in the footsteps of Oscar-winning actress Angelina Jolie and model Nell McAndrew to become the new face of Lara Croft.

Unlike her predecessors Alison does not come from a modelling background, but with 12 years' experience as a professional display gymnast, she is completely at ease at the thought of appearing in front of thousands of screaming Lara Croft fans. She certainly had no trouble impressing the judges when she competed against hundreds of other hopefuls in the search to find the live model of the action heroine.

Alison is an elite gymnast who has flown the flag for Great Britain. She has performed across the UK and overseas as part of a team of twenty athletes, wowing Prince Charles when she appeared at a special event at Westminster Abbey. She is also a dedicated coachof younger gymnasts, and recently choreographed the routine for the junior team that won the British National Championships.

Alison already follows a rigorous training regime, visiting the gym six times per week, and will be well prepared as she embarks on the fast and gruelling training programme required to portray sexy heroine Lara Croft. Starting immediately she will undertake a series of courses which will include a SAS survival, combat and semi-automatic weapon firing courses in Eastern Europe, and a crash course in world archaeology, to become the world famous, archaeologist and action heroine.

Once completely trained in the ways of video gaming’s leading lady, Alison will be lining up a host of international modelling assignments, starring in TV commercials, appearing on chat shows and is set to travel the globe over the coming months.

Alison Carroll says;“This is a fantastic opportunity and I am really looking forward to embracing Lara’s world” said Alison Carroll“I still can’t believe they chose me to take on the role of Lara– and I can’t wait to get stuck in. This is my dream job– I have always wanted to be an action hero and hope to be able to use my gymnastic ability to perform all of Lara’s stunts. It is slightly daunting but I am really excited at the same time.”

Sarah Hoeksma, Eidos Group Marketing Director says;“With her tremendous athletic ability, dance training and striking look we feel Alison embodies all the assets required to be the live model of Lara Croft, and we are really looking forward to working with her.”

Alison follows in the footsteps of previous Lara Croft stars, Karima Adebibe, Lucy Clarkson, Rhona Mitra, Nell McAndrew, Lara Weller and of course Angelina Jolie in the Tomb Raider movies.

Tomb Raider: Underworld marks the first game in this popular, recognisable series that is designed specifically for next generation consoles. Lara Croft uncovers proof of the existence of the mythical hammer of the Norse God Thor, a weapon rumored to have the power to smash mountains into valleys and destroy the Gods themselves.

Setting an epic journey around the globe in motion, Lara visits the ruins of ancient civilizations, collecting clues that lead her to a forgotten power that could lay waste to civilization. Exploiting the power and capabilities of next generation consoles, Lara must hunt for clues across massive environments, solving multifaceted puzzles, facing foes both animal and supernatural, this time with the aid of enhanced weapons and abilities.

ALISON IS AVAILABLE FOR INTERVIEW NOW

For further information please contact Laura McTurk or Jenny Fairweather on 0208 206 5151 or laura.mcturk@taylorherring.com / jenny.fairweather@taylorherring.com


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