Half-a-million homemade levels offer a taste of creative gaming

For Immediate Release

London, 01st April 2009: The critically-acclaimed LittleBigPlanet™ for PLAYSTATION®3 (PS3™) has marked the coming of age of gaming as it moves into a new realm defined by creativity and community. This best-selling title from Sony Computer Entertainment Europe (SCEE) allows players to build their own levels and share them via PlayStation®Network. Nearly two million players worldwide have joined the LittleBigPlanet community since its launch in November 2008, where they, rather than developers, drive the experience by creating game content to share with others.

Each of LittleBigPlanet’s 725,000 user-generated levels is unique. Many are inspired by films, TV shows and games titles, including levels“LittleBigPlanet Takeshi’s Castle”,“LBP Jurassic Park” and“LBP-MotorStorm”, while others use in-game tools to show-off impressive engineering such as the“LittleBigCalculator”, circus-themed“Uncle Fritz’s Funhouse Frenzy” or LittleBigPlanet community favourite“Huge Pinball Machine”. Some players create music levels, requiring the player to push buttons to create a song, while Japanese rock-pop group the Beat Crusaders recently developed their music video for Phantom Planet with LittleBigPlanet. Others play tribute to family and friends, hobbies and passions, while levels like“Illumina Garden” come only from the most active imaginations.

The LittleBigPlanet community is growing rapidly day by day, and since launching, the game has been played more than 125 million times with players posting more than four million comments on game levels - many begging creators for sequels to their favourites.

Mark Hardy, European Marketing Director– Content and Platforms - at SCEE, says of the game’s success:

“LittleBigPlanet is giving people from every walk of life the opportunity to express themselves creatively. The game is just the start. This is Creative Gaming; never ending experiences that take on lives of their own through their players.

LittleBigPlanet appeals to a generation shaped by their networks and thirsty for great experiences to share with friends. Where LittleBigPlanet goes from here is up to its community; it is theirs to shape however they like. This makes it much more inclusive than gaming has ever been before.”

LittleBigPlanet teaches players to create as they play. Sackboy™ is your very own customisable character; a walking toolbox of building skills and materials that allows players to create new objects, landscapes, puzzles, characters, weapons, prizes, narratives and more. Players can also upload their own photos and media into levels straight from their PS3.

With so many different entertainment features, PS3 makes a strong case for pride of place in the home– storing photos, video and favourite TV shows via PlayTV™– as well as offering Blu-ray Disc™ playback and the Internet access. It also supports a growing number of communities through its own PlayStation Network, including the SingStar® and Buzz!™ communities where people share their finest singing performances and create and share their own quizzes.

To find out more about LittleBigPlanet, please visit www.littlebigplanet.com.

ENDS

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About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 21.3 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 136.3 million systems worldwide. Since its launch at the end of 2004, over 50 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 20 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 380 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

LittleBigPlanet©2008 Sony Computer Entertainment Europe. All Rights Reserved. Published by Sony Computer Entertainment Inc. Developed by Media Molecule. LittleBigPlanet is a trademark of Sony Computer Entertainment Europe.


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