HALFBRICK ANNOUNCES FRUIT NINJA LICENSED PRODUCTS PARTNERSHIP WITH TOYFOUNDRY

Charming Sensei and Watermelon Plushies Now Available Through Fruit Ninja Online Store

BRISBANE, Australia - Dec. 5, 2011- Halfbrick, the Australian developer behind the hit mobile games Fruit Ninja and Jetpack Joyride, today announced that it has partnered with Internet-based brand merchandise company, ToyFoundry, to launch an online Fruit Ninja toy store. Fans of the hit mobile sensation can now cozy up with Fruit Ninja plushies just in time for the holiday season.

"With Fruit Ninja's universal success, this partnership just developed naturally," said Phil Larsen, chief marketing officer at Halfbrick. "Our fans are crazy about Fruit Ninja and this is a really fun and charming way to extend the brand outside of games."

The Fruit Ninja online store features two soft and authentic-looking plushies, including the wise sensei ($15.99), a sliced juicy watermelon ($14.99) and a training pack ($29.99), which includes a sensei and watermelon combo. These stuffed toys make great holiday gifts, and appeal to collectors and avid fans of the Fruit Ninja franchise. Additionally, Halfbrick plans to introduce new merchandise to the online store next year.

Fruit Ninja is a highly addictive blockbuster mobile game that has players swiping their fingers across their mobile devices to slash through a cascade of fruit while avoiding game-ending bombs. Players slice and swipe their way through the various game modes - Classic, Zen and Arcade - to become the ultimate Fruit Ninja.

Halfbrick and ToyFoundry will begin shipping the toy line worldwide starting today. For more information on the Fruit Ninja online store and to buy Fruit Ninja plushies, visit: http://store.fruitninja.com/

For more information about Halfbrick, visit: http://halfbrick.com and for more details on Fruit Ninja, check out the Fruit Ninja fanbook page: http://facebook.com/fruitninja

To download Fruit Ninja directly via the iTunes page, visit: http://itunes.apple.com/us/app/fruit-ninja/id362949845?mt=8

For press assets, the logo and screenshots, visit: http://bhimpact.gamespress.com/product_page.asp?i=1194

About Halfbrick

Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP® (PlayStation®Portable) system, the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls on Xbox LIVE Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.    


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