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HALFBRICK'S FRUIT NINJATURNS TWO!

BRISBANE, Australia - May 31, 2012 - Leading Australian mobile game developer Halfbrick today celebrates the two-year anniversary of its hit sensation Fruit Ninja, marking its success as one of the world's most recognizable brands in the mobile gaming space with some remarkable milestones. In 2012, the title was officially recognized as the second highest-selling App Store game of all time.

Kicking off the week-long celebration, Halfbrick gave fans a worldwide content update for the iOS versions of the games, introducing new characters, features and a global download code giveaway contest. The company also hosted a tour in Australia in search of the country's ultimate Fruit Ninja Master - the winner was crowned and won a trip to Japan for a real life ninja experience courtesy of Halfbrick.

"The Australian tour was our way of giving back to fans in our home country, and we might bring the tour to more cities," said Phil Larsen, Chief Marketing Officer of Halfbrick. "We have plenty more tricks up our sleeves, including more Fruit Ninja updates, continued expansion of our latest blockbuster hit Jetpack Joyride and a new batch of games to come in the future. We're showing the world how Aussie creativity can make a huge impact on games worldwide."

Along with the anniversary celebration, Halfbrick also revealed some fun, fruit-slicing statistics for Fruit Ninja:

  • Fruit Ninja players worldwide: 300 Million
  • Combos sliced: 50 billion
  • Fruits pieces chopped: 1.5 trillion
  • Cumulative player time spent playing Fruit Ninja over the course of 24 hours: 100+ years
Fruit Ninja is available for download through the iTunes® App Store for iPhone® and iPod touch® for $0.99. Fruit Ninja HD for iPad® is available for $2.99. The Android version of the game is also available on the Android Market for $1.22.

To celebrate Fruit Ninja' s two-year anniversary, Halfbrick is currently giving away a limited number of free download codes at the game's official Anniversary Tour website, here:  http://anniversary.fruitninja.com.     

For more information about Halfbrick, visit: http://halfbrick.com and for more details on Fruit Ninja, check out the Facebook page: http://www.facebook.com/fruitninja.

For all new press assets, the logo and screenshots, visit:

http://bhimpact.gamespress.com/product_page.asp?i=1194.

About Halfbrick

Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP® (PlayStation®Portable), the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls and Fruit Ninja Kinect on Xbox LIVE® Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.

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