Hallmark And Abandon Interactive Entertainment Announce Exclusive Distribution Of New Plush Toys And Interactive Game

MALIBU, Calif.– Nov. 23, 2009– Abandon Interactive Entertainment today announced it has entered an exclusive deal with Hallmark Gold Crown stores to distribute its new interactive product, Freaky Pets, in 2010. Targeting children ages four and up, Freaky Pets brings to market a line of unique reversible plush toys with a web browser-based 3D game safe for children. The toys, which will retail for $14.99 each, will include a full one-year subscription to the interactive Freaky Pets virtual world that unlocks each player’s Pet in-game, opening up a world of new and exciting adventures.

“We’re eager to provide the younger demographic an animated reversible plush combined with an engaging virtual world game that is unlike anything on the market today,” said Jamie Ottilie, president and COO of Abandon Interactive Entertainment.“Partnering with Hallmark to bring this unique product to our audience reinforces our dedication to providing quality, interactive games in a safe environment.”

The first line of reversible plush Freaky Pets will include 10 different Pets that are cute on one side and cranky on the other, giving children a funny and safe outlet to explore their emotions. Once online in the Freaky Pets virtual world, players can train and bond with their Pets by feeding them, petting them and teaching them fun tricks. After the Pets have been trained, players can then take them to Pet Town to show them off and challenge friends to trick contests, minigames and more. Players can also earn rewards and in-game currency by going on quests assigned by Pet Town residents and entering their Pets into a variety of 3D mini-games including hover racing, memory and trick performances. As they venture through Pet Town, Freaky Pets gamers can buy accessories and exotic pet food at the Pet Bazaar, or send messages and gifts to friends with Pet Mail. As an added bonus, players can also spend their hard-earned Creature Credits on various accessories to customize their Pets and their Pet lairs.

"We are delighted to partner with Abandon Interactive Entertainment to bring this exciting new line of products exclusively to the Hallmark Gold Crown store customer,” said Frank DeLeo, vice president– Hallmark Gold Crown product development.“This is part of our continuing effort to create a destination for children's products that are not only fun but also help them develop and express their social and emotional skills."

Freaky Pets will be distributed exclusively in Hallmark Gold Crown stores nationwide in 2010. For more information, please visit www.FreakyPets.com.

About Abandon Interactive Entertainment

Abandon Interactive Entertainment develops and publishes entertainment content for multiple distribution channels. The company and its principals have a longstanding record in the game segment including co-publishing the hit online game Dark Age of Camelot with Mythic Entertainment, as well as developing various games with companies such as NBC sports, THQ, Mattel, TDK and more. The company launched its first original IP, Freaky Creatures, in March 2009. With action figures distributed by Warner Music Group and the game published by Abandon Interactive, Freaky Creatures is a cross-platform, massively multiplayer online game that allows players to build the ultimate, customizable creatures and battle them against friends. Abandon Interactive Entertainment was formed in 2005 and is headquartered in Malibu, CA. For more information on Freaky Creatures, please visit http://www.FreakyCreatures.com

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together– a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 41,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com, via cell phone at Hallmark Mobile Greetings, and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo. Visit http://corporate.hallmark.com for more details.

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PR Contacts:

Parnaz Taheri

Bender/Helper Impact

(310) 694-3120

Parnaz_Taheri@bhimpact.com

Elizabeth Stewart

Bender/Helper Impact

(310) 694-3134

Elizabeth_Stewart@bhimpact.com


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