HAMMER'S LIVE ACTION DIVISION LAUNCHES WITH PRODUCTIONOF TNA: IMPACT! VIDEO GAME :30 COMMERCIAL

FOR IMMEDIATE RELEASE

SEPTEMBER 9, 2008, HOLLYWOOD: Hammer Creative is pleased to announce the completion of the first major live action commercial from its new live action division. Hammer's :30 spot for Midway's TNA: IMPACT! is currently airing nationally to promote the release of TNA Wrestling's first video game. It can be seen here: http://www.hammercreative.com/media/tna_impact_tv30_poststreet_l.mov

Hammer’s live action division, spearheaded by Jim Botko and Scott Hayman, partnered with director Russell Bates and Crossroads Films to pull off this ambitious stunt-filled production. The commercial features TNA Superstars Kurt Angle and A.J. Styles.

"Hammer's move into live action is a natural progression in the creative growth of the company,” says Hammer Founder Mark Pierce. "With access to some of the top creative talent from both the commercial agency and Hollywood production community, Hammer now has the capability to produce a wide range of projects that involve some form of live action, from small, EPK/Developer Diary level shoots to full blown, high end commercial productions like we just completed for Midway and TNA."

ABOUT HAMMER CREATIVE: Hammer is an entertainment-focused creative agency and video production house located in Hollywood. In addition to winning the last three Golden Trailer Awards for Best Video Game Trailer (THE GODFATHER: THE GAME, TOM CLANCY’S SPLINTER CELL: DOUBLE AGENT, and THE SIMPSONS GAME), Hammer has also won numerous MI6 Awards (ASSASSIN’S CREED) and Telly Awards for its work in video game advertising.

ABOUT MIDWAY: Headquartered in Chicago, Illinois, with offices throughout the world, Midway Games is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers.

ABOUT TNA: Total Non Stop Action Wrestling (TNA) is a popular alternative in a market starving for originality and a healthy dose of action. TNA’s fresh approach to wrestling delivers more action and less talk that people can believe in and still have fun with. After just five short years, TNA has established itself as a leader within the sports-entertainment genre.

###

For more information, please contact Sally Foster at 323.606.4700 or send an email to sally.foster@hammercreative.com.

Contact: Sally Foster

Tel. 323.606.4700

Email: sally.foster@hammercreative.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.