The internet has a some time, has become the major channel for launches of products and services. The Handcase, greater industry of software for Palm in the world, also chosen by the internet to launch its first advertising campaign. After considering several factors Handcase decided to launch advertising campaigns announcing releases of software and games, as well as services and even new websites exclusively on YouTube.
But the strategy has changed after a consultation a base of customers who suggested that videos were created by users. They were apart, suggested an election of the best monthly video, with awards. We then offer 2 products Handcase (1 software and 1 game), chosen by the winner of the
video of the month. So now the channel has two goals.
The decision to create the channel, it took considered the public, the type of product and service, the system of sales and the cost clear. "But these were not the only factors, in fact the planning took considered also the habits ofthe public that consumes our products and the basis of the Handcase."
Complements Ricardo Garay, Handcase director.
"The Internet was the determining factor, think for a moment, our audience is mobile, so accessing the Internet with a greater frequency, software and games are sold by download or sent by e-mail, the freeware are downloaded from our web sites, support is exclusively via email, everything that you need to know about our company and how it can be helped even your Palm with this on our web sites, suggestions of new products sent by users are posted to the blog of the company, or is the relationship is completely on line, based 100% on the Web. then everything that comes to us has to leave and be on the internet. " Garay explains.
Asked about whether this kind of initiative will be extended to other media, the director of Handcase replied that the focus is one hundred percent internet. "Of course it is an experience, but we believe that operate within expectations. Supplementing the videos are also in the blog Handcase" Finally Ricardo Garay.
The address channel http://www.youtube.com/HANDCASE