Handmark to Distribute Top-Selling Casual Mobile Games From I-play

KANSAS CITY, Mo.– Aug. 30, 2007– Handmark®, a global leader in the development and distribution of mobile media, and I-play™, the mobile entertainment company, today announced a strategic distribution agreement under which Handmark will distribute I-play’s most successful casual titles for BlackBerry devices through its global distribution channels.

The titles Handmark will be distributing under the agreement include The Fast and The Furious: Tokyo™, from the best selling mobile racing franchise which has topped 8 million downloads and Jewel Quest, the mobile editions of the award-winning online match game that has achieved more than 40 million downloads since its 2004 debut. Other titles to be distributed under the agreement include:

    <*>3d Pool: High Roller, from I-play’s million seller Pool franchise <*>Mahjong Quest™, the best selling mind-bending puzzler from iWin <*>My Dog, the casual title described by industry critics as having‘enough variation to keep owners returning to their four-legged-friends time and time again’ <*>Pillowfight, the only mobile game to feature gorgeous gals battling each other with pillows!

Handmark offers unique distribution through U.S. mobile operators, including on-device client and web portals, as well as both Handmark and operator branded desktop and on-device stores. Handmark distribution also includes on-device and web-based e-stores in Europe through relationships with major device manufacturers.

“I-play is pleased to work with Handmark and to be reaching the audience of BlackBerry users with our market leading casual oriented games,” said I-play’s CEO, David Gosen.“Our simple to play, difficult to master game development philosophy is a perfect fit for gaming on the BlackBerry device.”

“We are focused on building a robust portfolio focused on the very best mobile content for our customers and partners around the world,” said Douglas Edwards, Handmark co-founder and chief marketing officer.“I-play is a respected and well-known mobile entertainment creator that continues to develop top-quality titles and its products are a great addition to our catalogues.”

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.

About Handmark

Handmark® is a global leader in the development and distribution of mobile media, focused on creating and delivering consumer-friendly access to the best news, reference, and information content for mobile phones and other wireless handhelds including BlackBerry®, Palm® Treo™, Symbian and Windows Mobile® devices. Handmark signature products, including the award-winning Pocket Express™, transform ordinary handsets into powerful business and entertainment tools. The company manages distribution partnerships around the world with major device manufactures and operators. These partnerships, along with its technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, EA Mobile and Zagat Survey as well as all major U.S. mobile operators, play a large part in the company’s growth and success. Handmark has offices in Kansas City (world headquarters); London, UK; San Francisco; Atlanta; New York; and Dallas. For more information, visit www.handmark.com.

© 2007 Handmark, Inc.; Handmark and the distinctive hand design are registered trademarks, Pocket Express, and associated trade dress are trademarks of Handmark, Inc. All rights reserved. All other trademarks and/or registered trademarks are the property of their respective owners.

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Press contact:

Erica Wells

Handmark

(816) 268-2956

ewells@handmark.com

Anna Brog

I-play

+ 44 (0) 20 7031 8165

Anna.brog@iplay.com


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