SAN FRANCISCO, CA - October 21, 2008-Hands-On Mobile, Inc., the world's leading developer of connected games and applications, today announced the availability of the beta version for its Hands-On Mobile Developer NetworkT (HDN). The new developer network will provide a one-step mobilization solution for developers to build, distribute, and monetize rich mobile applications across most major mobile device platforms and operating systems. Starting today, developers can register at http://developer.handson.com.
"Our HDN platform will change the rapidly evolving yet fragmented mobile landscape by enabling a whole new generation to build and monetize rich applications across leading carriers and handsets in order to reach vast audiences," said David White, CEO of Hands-On Mobile. "We are providing developers and content owners the same tools we use to develop some of the most advanced applications on the market today.Through an open publishing system similar to the Web, we are solving the content discoverability problems that typically limit developers' abilities to reach their audiences."
While it requires only simple server-side XML development to create rich mobile applications, HDN is both powerful and flexible enough to serve the needs of both large media companies and individual developers seeking to quickly develop, publish and deploy next generation mobile applications across multiple carriers and handsets. Since applications developed on HDN work on hundreds of handsets ranging from low-end feature phones to high-end smartphones, HDN creates extensive mobile revenue streams for developers and media companies alike.
Built upon years of experience in producing high-end connected games and applications, Hands-On Mobile employed HDN technology to develop popular applications for partners including, NASCAR Sprint Cup MobileT and NFL Mobile LiveT. HDN makes creating rich mobile experiences as simple as developing and deploying Web applications, and further supports the consumer experience by allowing developers to constantly update applications after launch.
Hands-On Mobile will also release mixtT in the coming weeks - a new intuitive application discovery and on-deck distribution channel for HDN developers. Through mixt, mobile users are able to organize and aggregate their favorite mobile services and social networking applications, as well as discover a vibrant marketplace of exciting new content from developers.
"The mixt distribution channel helps HDN developers reach a mobile audience that is constantly searching for new and exciting content," said Michael Temkin, CTO and EVP of operations, Hands-On Mobile. "In addition to offering consumers an opportunity to discover and organize new applications, we are providing distribution for developers. This is often the biggest challenge to overcome in the development process."
New content from HDN will be published into the mixt directory,giving consumers the ability to personalize their experiences with the most up-to-date applications from the mobile world. Developers have the ability to reach a vast mobile audience and promote their content virally through widgets, SMS messages and the mixt Web site. Popular applications currently featured on mixt include: mixtLocalT powered by Yelp®, Associated Press®, and Weather Underground®.
About Hands-On Mobile
Hands-On Mobile, Inc. is a premier mobile technology company and award-winning developer and publisher of mobile entertainment. Its portfolio consists of the critically acclaimed Guitar Hero® III Mobile and WPT® Texas Hold 'Em games and the universally popular Astrology Zone® Premier and Billboard® Mobile applications. Hands-On offers global distribution of the world's best entertainment brands and content from partners including Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Viacom, and World Poker Tour. In addition, the Hands-On Mobile Developer Network (HDN) allows third party developers to mobilize and monetize content rapidly and dynamically. Established in 2001, Hands-On Mobile is headquartered in San Francisco, California. For more information please visit www.HandsOn.com.
Ayn Allen / Laura Lazear
mPRm Public Relations for Hands-On Mobile