HANGAME AND EA TO BRING WARHAMMER ONLINE: AGE OF RECKONING TO KOREA

Seoul, November 13, 2008 - NHN’s Hangame, Korea’s largest game portal, and Electronic Arts Inc. (NASDAQ: ERTS), a leading developer and publisher of interactive entertainment, announced today that two companies have signed a multi-year agreement for Hangame to publish the critically acclaimed Massively Multiplayer Role-playing Game (MMORPG) Warhammer® Online: Age of Reckoning™ (WAR) in Korea. This agreement further expands the reach of WAR with servers to be available in North America, Europe, Asia and Oceanic territories.

Developed by Mythic Entertainment, WAR is a groundbreaking new MMORPG that launched in North America, Europe, Asia and Oceanic territories in September and has attracted more than 800,000 registered users since launch. The game will be launched in Korea in 2009.

WAR is based on Games Workshop’s wildly successful Warhammer fantasy tabletop war game. With over a quarter century of highly detailed source material to draw from, Warhammer provides a rich setting for hundreds of thousands of players to experience the epic nature of war and the glory of battle.

In WAR, gamers venture forth into a grim world of perpetual conflict to fight for the Realms of Order (Dwarfs, High Elves, and Empire) or Destruction (Greenskins, Dark Elves, and Chaos). Next generation Realm vs. Realm™ game play ensures that players in WAR are never fighting alone. With an army of allies at their back, players will invade enemy lands, besiege imposing fortresses, and sack sprawling capital cities for the glory of your Realm. In addition, eevery aspect of the game– every player, every quest, every encounter, and every battle– can turn the tide of the ongoing war and mean victory for a player’s Realm!

“I am thrilled to be working with Hangame to bring Warhammer Online: Age of Reckoning to the Korean gamers,” states Mark Jacobs, general manager of Mythic Entertainment.“Warhammer is a remarkably rich and exciting fantasy world and we’ve seen it truly come to life as an MMORPG thanks to the passion and enthusiasm of our fans. By partnering with Hangame, we hope to provide Korean gamers with a fresh, new fantasy experience and years worth of Realm vs. Realm adventures on the frontlines of WAR.”

Wook Jung, Director of Hangame, said that“it is an honor to publish Warhammer Online: Age of Reckoning in Korea. It is a true MMORPG masterpiece which has received an astonishing response and rave reviews from critics and gamers around the world. With the addition of WAR to the NHN game platform and global network, we continue to expand our services in order to provide gamers in Korea with high quality games through various channels.”

“I am very pleased about the mutual beneficial cooperation that we have entered into with Hangame and we will give our best efforts to meet the expectation of our gamers as well as maintain the good working relationship with Hangame,” said Savannah Hahn, Vice President of Electronic Arts Asia Pacific and President of Electronic Arts Korea.

Mythic Entertainment is the award-winning studio behind the pioneering online game, Dark Age of Camelot™ that launched in 2001. For more information, please visit www.warhammeronline.com for English or www.warhammer-online.co.kr for Korean Information.

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About Warhammer® Online: Age of Reckoning™

Experience the glory of Realm vs. Realm™! Declare your allegiance and join thousands of mighty heroes on the battlefields of Warhammer Online: Age of Reckoning, the new MMORPG from Mythic Entertainment, the creators of Dark Age of Camelot™. Enter a grim world of perpetual conflict to fight for the Realms of Order (Dwarfs, High Elves, and Empire) or Destruction (Greenskins, Dark Elves, and Chaos). Invade enemy lands, besiege imposing fortresses, and sack sprawling capital cities for the glory of your Realm. Wield devastating magic and deadly weapons, battle monstrous creatures, and join your brothers-in-arms in epic Public Quests™. Climb the Bastion Stair, carry your Guild Banner into battle, and unlock the infinite secrets of the Tome of Knowledge as you travel the world. So sharpen your blade and unleash your inner mutation. The Age of Reckoning has begun and WAR IS EVERYWHERE!

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, Mythic Entertainment, Dark Age of Camelot, Public Quests, and Realm vs. Realm are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

Games Workshop, Warhammer, Warhammer Online, Age of Reckoning, and all associated marks, names, races, race insignia, characters, vehicles, locations, units, illustrations and images from the Warhammer world are either®,™ and/or© Games Workshop Ltd 2000-2008. Used under license by Electronic Arts Inc.

All other trademarks are the property of their respective owners.

About Hangame

Hangame ( www.hangame.com) is the world’s leading internet game website and provides web-based games that can be easily enjoyed by all ages, including Baduk, Jjangi, Yut, billiards etc… Hangame was launched in December of 1999 and pioneered the internet game genre in Korea. As of September 2008, Hangame boasts a massive game community with 30 million subscribed members, 280,000 concurrent users and 3 million daily users.

Using in-house developed solutions, Hangame services over 300 internet games and is expanding the user base with casual family games. The online publishing business was launched in 2002. A wide variety of games, including casual games, online RPG and racing games, are currently being serviced, and the genre of games serviced through Hangame is increasing.

While expanding its game diversity, Hangame is also solidifying its position as a game and community oriented web-site by strengthening other features, such as guilds, homepages, messengers, chatting and music services. Hangame also provides a variety of entertainment services, such as VODs, avatars and phone games.

Hangame has solidified its position as Korea’s main game portal service and its identity as a game mecca by continuously developing games and by providing customer oriented services. Hangame will also cross borders and become an international brand using the global platforms already in place in Japan, China and the US.

 

CONTACTS:

Scott Gamel

Sr. PR Manager

650-628-7286

sgamel@ea.com

Tammy Schachter

Senior Director of PR

650-628-7223

tschachter@ea.com

Daphne Chua

Corporate Communications

+65 6349-8073

dchua@ea.com

 


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