HEADPLAY Personal Cinema System

For Immediate Release


Portable, Visual Headset and Multi-Media Center Delivers Immersive Viewing Experience for Gaming, Movie Watching and Internet Use

The HEADPLAY Personal Cinema System is Available Now at www.headplay.com

Santa Monica, CA (September 20, 2007) Headplay, Inc., a Los Angeles-based visual entertainment and technology company, announced today the launch of the HEADPLAY Personal Cinema System, now available for purchase online at http://www.headplay.com. Re-defining the portable media device category, the HEADPLAY Personal Cinema System is a visual headset and multi-media center that provides an immersive, visually stunning cinematic viewing experience for both game and movie enthusiasts, a no-compromises mobile entertainment experience.

Combining a revolutionary design with proprietary, high-performance optical technologies, the HEADPLAY Personal Cinema System offers an innovative, mobile, personal viewing experience not currently available in the market. Connecting directly to game consoles, DVD players, select iPods, Mac and PCs, the Personal Cinema System provides near-universal compatibility with hardware platforms worldwide and is capable of reading stored media using compact flash card or USB memory stick formats. Additionally, the HEADPLAY Personal Cinema System delivers true stereoscopic 3D  viewing of 3D game and movie content.

“We believe the HEADPLAY Personal Cinema System will dramatically impact the way consumers experience personal entertainment,” said Glen Ward, Co-CEO of HEADPLAY, Inc. “Offering an unparalleled cinematic viewing experience, the system allows gamers and movie watchers alike to enjoy their content of choice– including new generation 3D content– anytime, anywhere.”

Coinciding with its official launch, the Personal Cinema System will be available for hands-on trial by consumers at Digital Life 2007 in New York, September 27-30. HEADPLAY's unprecedented technology was first recognized at the prestigious DEMOfall 2006 conference in San Diego, followed by the unveiling of the product's final design to the public at the 2007 Consumer Electronics Show in Las Vegas.

The unique capabilities of the HEADPLAY Personal Cinema System are currently on display as part of the Midnight Gaming Championship (MGC), presented by McDonalds.  HEADPLAY, powered by nVIDIA, is giving gamers the chance to compete in GTR2 FIA GT Racing Game published by Viva Media, the first ever 3-D racing competition. HEADPLAY joins MGC partners 1Up Network, Iplay, Coke Zero, GameznFlix, 2K Sports, Ubisoft , Nintendo, Konami and Spike TV to deliver 52 gaming events in 19 cities across the U.S. through mid-September. Additionally, consumers can enjoy the immersive HEADPLAY experience at Global Gaming League events from coast to coast.

Created in consultation with world-renowned industrial design firm IDEO, the Personal Cinema System has been specifically engineered for comfort and extended use. The Personal Cinema System is comprised of three major components: the Visor, the Liberator and the Navigator.

The Visor

The Visor, or headset, is worn by the user and displays a virtual 52-inch screen, providing an immersive, movie theatre-like experience.  The Visor has been designed to provide the ultimate in style and comfort for extended wear and viewing. It also allows for the simultaneous use of a game controller or keyboard.  Incorporating amazing optical technologies, the Visor will support various resolution levels up to 1024 X 768. HEADPLAY's patented technology delivers separate but identical images to each eye via a single LCoS micro-display, thereby helping to eliminate eye-strain.

The Liberator

The Liberator is both the brains and the heart of the Personal Cinema System. It accepts a composite video, component video and S-video signal in the formats of NTSC and PAL. The Liberator runs the software for managing the system and allows for reading and displaying content through its Compact Flash slot or two USB host ports. It enjoys universal connectivity, making it compatible with virtually any device that has video out, including video game consoles, DVD players, PCs, and portable media players. Just plug and play, with no special drivers required.

The Navigator

The Navigator is a connected remote control that allows the user to select and control content and screen settings. It also serves as the connection point for the Personal Cinema System's high-performance, noise-suppression ear-buds or a listening device of your choice.

The HEADPLAY Personal Cinema System for $499, and the HEADPLAY Personal Cinema System with internal, rechargeable battery for $549, are now available at http://www.headplay.com.  Additional accessories are also available.

Headplay, Inc. is a subsidiary of Headplay International Inc, a visual entertainment and technology company with operations in Los Angeles, California, U.S.A., Calgary, Alberta, Canada and Beijing, China. HEADPLAY is dedicated to developing new and visionary products for the consumer electronics market.

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