HEATWAVE ANNOUNCES EXCLUSIVE LUDACRIS“BATTLE OF THE SEXES” IN-GAME T-SHIRT GIVEAWAY FOR PLATINUM LIFE: WEB EDITION

AUSTIN, TX– March 15, 2010– Heatwave Interactive announced today it will offer an exclusive Ludacris“Battle of the Sexes” in-game t-shirt as a weeklong giveaway for Platinum Life: Web Edition. This one-of-a-kind Ludacris accessory marks the first of many celebrity and artist-inspired in-game items headed to Platinum Life: Web Edition. Check out the shirts here!

Getting the item is simple: Once logged into your account, go to Home, then Account, and then enter the LUDA106 promo code to get the Ludacris“Battle of the Sexes” t-shirt! But hurry, the exclusive t-shirt will disappear forever on Saturday, March 20 at 5pm CST, making this a must-have wardrobe item.

Developed by Heatwave Interactive, Platinum Life: Web Edition is the first social music hip hop game to hit Facebook and the web with real stars featured within. Become a player in the hip hop universe as you make the transition from unsigned musician to superstar celebrity, encountering some of the music industry’s brightest stars along the way, including Ludacris, Omarion, DJ Holiday, DJ Skee, Shontelle and other artists from Universal Motown Republic Group.

For more information about Platinum Life: Web Edition, please visit www.platinumlife.com, or play it for yourself at http://apps.facebook.com/platinumlife.

Heatwave Media Contacts:

Reverb Communications

Casey Lynch

casey@reverbinc.com

Tracie Snitker

tracie@reverbinc.com


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