HEATWAVE INTERACTIVE ADDS DJ IRIE TO THE GROWING LIST OF CELEBS MIXING IT UP AT PLATINUM LIFE: WEB EDITION™

AUSTIN, TX– May 12, 2010– Heatwave Interactive™, a game development studio and online publisher creating innovative cross-media properties, today announced DJ Irie as the latest celebrity to join the growing roster of real-world platinum artists starring in the hip-hop social game Platinum Life: Web Edition™. DJ Irie will turn tables alongside top in-game superstars Ludacris, Omarion, Shontelle and many more in the recently released web-based game for Facebook.

"Platinum Life is a truly unique platform for anyone to experience the real life challenges of making it in the music business," said DJ Irie.

Hailed as the“Best Club DJ” by the Miami Herald and the Miami New Times, DJ Irie brings his patented mashups to Platinum Life: Web Edition straight from WEDR Jamz, where he lights up the most listened-to mix show in Miami four days a week! When he isn’t blowing up the airwaves with his custom mixes, Irie is the official DJ to the 2006 NBA World Champion Miami Heat and renowned singer/actor Jamie Foxx. However Irie’s work doesn’t stop there, aside from activism in the music industry, DJ Irie is also a huge philanthropic supporter creating an event of his own known as IRIE WEEKEND benefiting Big Brothers Big Sisters and Make a Wish Foundation.

“DJ Irie represents the caliber of artist we set our sights on when we set out to create the Platinum Life brand,” said Anthony Castoro, CEO of Heatwave Interactive.“Giving the players the chance to play with real-world celebrities sets Platinum Life apart from every other social game out there.”

Developed by Heatwave Interactive, Platinum Life: Web Edition is the first social music hip-hop game to hit Facebook and the web with real stars featured within. Become a player in the hip-hop universe as you make the transition from unsigned musician to superstar celebrity, encountering some of the music industry’s brightest stars along the way, including Ludacris, DJ Holiday, DJ Skee, Shontelle and other artists from Universal Music Group.

For more information about Platinum Life: Web Edition, please visit www.platinumlife.com, or play it for yourself at http://apps.facebook.com/platinumlife.

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About Heatwave Interactive:

Based in Austin, TX, and established in 2007, Heatwave Interactive, Inc. is a game development studio and online publisher revolutionizing the entertainment landscape by creating cross-media properties for gaming, film, music and television. The credited works of the veteran team includes over 200 commercial video, PC and tabletop games, and Academy Award-winning films. Heatwave’s current products offerings include iSamJackson (iPhone and iPod touch) and the recently launched hip hop social gaming experience Platinum Life: Web Edition (Social Networks/Web). For more information please visit www.heatwave.com

Heatwave Media Contacts:

Reverb Communications

Casey Lynch

casey@reverbinc.com

(209) 586-1495 x102

Tracie Snitker

tracie@reverbinc.com

(209) 586-1495 x104


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