HEATWAVE INTERACTIVE READY TO ICE OUT FACEBOOK WITH PLATINUM LIFE™: WEB EDITION

Austin, Texas– November 19, 2009– Heatwave Interactive, a game development studio and online publisher creating innovative cross-media properties, announced today that its social hip hop lifestyle game Platinum Life™: Web Edition will arrive on Facebook in December 2009.

A precursor to its in-development online title for PC and console, Platinum Life: Web Edition gives players the chance to interact with the hip hop universe as they try to make the transition from unsigned musician to superstar celebrity. Work your way from playing shows at local dive bars to selling out world-renown venues, climbing up the ladder to fame and stardom. Along the way you’ll encounter some of hip hop’s brightest stars who will help you break into the big time.

“We are working hard to make Platinum Life the most original and exciting franchise the industry has ever seen, and this web edition allows aspiring hip hop stars to start building their careers now,” said Anthony Castoro, CEO of Heatwave Interactive.“Platinum Life on Facebook lets players fully realize their fantasy of having it all and showing their friends just how high they’re riding.”

Platinum Life: Web Edition will launch on Facebook beginning in December. For more information about Platinum Life: Web Edition, please visit www.platinumlife.com. For more information about Heatwave Interactive, please visit www.heatwave.com.

###

About Heatwave Interactive:

Founded in early 2007 by games industry veteran Anthony Castoro (EA, Sony Online Entertainment, Codemasters) and successful entrepreneur Donn Clendenon (MPG-Net, World Gaming Corporation, I-Sun Networks), Heatwave™ Interactive is an entertainment production company developing original and licensed games that crossover to film and television. Staffed by veterans from multiple media industries, Heatwave's team members are credited with over 50 commercial video games including Wing Commander (series), Battlefield 2 (series), Ultima Online (series), Star Wars (various), Lord of the Rings Online: Shadows of Angmar, and Richard Garriott's Tabula Rasa. Supporting the Central Studio is a Board of Advisors, including Jason Bell, CEO of Chrysalis Games, formerly of Turbine, Atari, EA, and Kesmai; Ann E. Kronen, formerly of Atari, Humongous Entertainment, Disney, Phillips, and Broderbund Software; and Charles J. Weber, CEO of Weber Communications, formerly of LucasFilm Ltd.

Media Contacts:

Casey Lynch

Reverb Communications

(209) 586-1495 ex. 102

casey@reverbinc.com

Tracie Snitker

Reverb Communications

(209) 586-1495 ex. 104

tracie@reverbinc.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.