Hellgate™: London Opens Wide at iGames

MEDIA ALERT

Exclusive Launch Party, Showcase, at Select iGames Member Centers Across North America to Celebrate Release of Hotly Anticipated Action RPG

Events Sponsored by 3D Monitor Manufacturer iZ3D, with exclusive event coverage provided by Premier MMO Community MMOABC.com to Include Launch Party, Nov. 10; Two-Week Showcase, Nov. 12-25

WHAT:

Leading game center organization iGames will host a series of special events to celebrate the release of Hellgate™: London by EA, the hotly anticipated action RPG from Flagship Studios, the core team behind Diablo®.

WHEN:

Co-sponsored by 3D monitor manufacturer iZ3D, the events will include a one-day launch party, Saturday, November 10 at select iGames member centers, followed by an expanded showcase, November 12-25, allowing gamers one free hour over a two-week period to sample the game.

WHERE:

• Launch Party: 50 select iGames member centers across the United States and Canada.

• Showcase: 100 additional iGames member centers.

ABOUT THE GAME:

From Flagship Studios–fathers of the action role playing genre– comes Hellgate: London, the next benchmark in the evolution of the RPG genre.

Combining the depth of traditional RPGs with the frenetic, visceral feel of first-person shooters, Hellgate: London offers infinite replayability with dynamically created levels, monsters, items and events that gives each player their own unique hack-and-slash experience.

A post-apocalyptic London has been overrun by hordes of terrifying demons, leaving the city desolate and scorched by hellfire. Those who were unlucky enough to survive now gather in the only sanctuary left, the Underground, banding together in order to gain a foothold against the minions of darkness and ultimately save the bloodline of humanity.

It is no surprise that these sole survivors come from three of society’s most elite factions, each of whom are masters of a robust number of skills and weapons essential to demon-thrashing.

The Templar, a secret society preserving the rites of the original Knights Templar, mix futuristic technology with ancient artifacts to create powerful weapons and armor perfect for short-ranged and melee attacks.

The Cabalists are students of the dark arts and edges of science which often leaves them standing right on the line between good and evil. Their mystifying spells make them suited for mid-range combat.

The Hunters are mysterious, highly trained ex-military operatives who lay waste to their foes with hyper-advanced weapons that blend theoretical science and the latest in technology– and their bullets can come from almost any distance.

Hellgate: London delivers an amazing gaming experience to PC gamers of all types– delivering the eye-popping DX10 visuals demanded by the hardcore, and scaling to ensure the masses of casual RPG players can still get the best performance on older PCs.

Hellgate: London is rated“M” for“Mature” with descriptors Blood and Gore, Mild Language, Violence, by the ESRB and comes with a MSRP of $49.99. For more information about the title, visit: http://www.hellgatelondon.com.

To get the latest news and photos from the Hellgate community, visit http://www.mmoabc.com.

For more information and a complete list of iGames game centers hosting these events, including signup information, visit http://www.igames.org or contact the iGames promotions team at promotions@igames.org.

About iGames

iGames, Inc. offers a wide range of services to help independent and franchised game centers. iGames’ mission is to promote and develop the growth of the game center industry. Its services unite game centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers including software licensing, hardware discounts, exclusive game premieres, tournaments, and game nights. Today the company counts well over 500 centers and 1.2 million gamers, initiating and co-organizing more than 200 events a year. To learn more about iGames, go to www.igames.org.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet http://info.ea.com.

About Flagship Studios

Flagship Studios is a creator of innovative entertainment software, designing games that focus on ease of play, replayability, and fun. The studio was formed in 2003 by former executives and developers from Blizzard North® and represents the creators of the worldwide, best-selling Diablo® franchise. With members that are renowned within the gaming industry, Flagship Studios embodies a team that has worked together for over a decade and have numerous #1-selling games and multiple Game of the Year awards to their credit. For more information about Flagship Studios log onto www.flagshipstudios.com.

EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Flagship Studios and Hellgate™: London are trademarks and/or registered trademarks of Flagship Studios, Inc. throughout the world. Licensed by NAMCO BANDAI Games America Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Media Contact:

Bill Lessard / iGames / wlessard@igames.org / 914.476.6089

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