· Charity game app being launched on 10 th October aiming to become the fastest downloaded app in British techno history
· The Hero Bears game features two Army bears carrying a wounded bear over an obstacle course, avoiding pitfalls and collecting tokens along the route
· Game features videos of Jeremy Clarkson and Lorraine Kelly thanking users for their support
· Launching on Appy Hour – the 10 th hour of the 10 th day of the 10 th month
Help for Heroes is aiming to break the record for the fastest downloaded charity game app to help raise money so it can provide support for Service personnel and veterans who have suffered life-changing injuries and illnesses.
The app being launched on 10 th October has videos featuring patrons of the charity Jeremy Clarkson and Lorraine Kelly. Clarkson gives scathing put-downs to players with low scores while Kelly offers positive encouragement to help spur them on. As fans of the charity, both Kelly and Clarkson thank the public for downloading the app.
The app is being launched with a social media Thunderclap on Thursday 10 th October. The sudden wave of coordinated Twitter and Facebook activity is designed to kick-start downloads of the app from the Apple store, Amazon and Google play.
The application development has been donated to the charity by Appy Nation and Supersonic Software and is available for £1.99. A donation of £1 is made to Help for Heroes from the sale.
The app is the brain-child of Bryn Parry, Co-Founder of Help for Heroes. A former professional cartoonist, Bryn drew the iconic hero bear characters which are used in the app. A rolling water-colour styled background creates a unique gameplay theme.
For more information, please contact David Fraser, Help for Heroes. 01725 514 276 / 07860 485 505
Notes to Editors
Key facts about Help for Heroes
· Help for Heroes provides practical support to serving and veteran members of the Armed Forces who have suffered life-changing injuries and illnesses.
· Help for Heroes runs 4 Recovery Centres: Tidworth, Colchester, Catterick and Plymouth.
· The Centres provide sports and physical recovery, educational and training courses, links to other charities and mental wellbeing assistance.
· In Iraq and Afghanistan alone, there were 10,099 admissions to British military Field Hospitals. We also help those injured while training, or who fall severely ill in service. (Source: MoD)
· An estimated 40,000 veterans of Iraq and Afghanistan will suffer mental ill-health. Of those, 7,500 may develop PTSD. (Source: Combat Stress Annual Report 2012)