Heroes, Movie-Stars&Millionaires Series of Events Launched at London Games Festival 2007

For Immediate Release

London– 24th September, 2007 .….. Top topics for any aspiring game hero or movie screen star or director are how to ensure you deliver your best and stand out from the crowd. Learn how to design effective engaging and emotive games and hone your skills in machinima by attending one of our events running throughout the London Games Festival.

25th October is an action-packed day and the first day of our Heroes, Movie-Stars&Millionaires events.

In the morning of 25th October, the games design workshop: Design Rules! Creating Compelling Emotive Games is lead by highly-respected games designer and industry veteran Ernest Adams. You will return from this workshop with a clear vision and practical skills for designing a winning game– along with many ideas that you can start to work-up immediately, and a number of new contacts to get together with for designing your next game.

In the afternoon of 25th October, there is a focus on the skills and know-how needed for top-rate machinima direction, production and distribution.‘It’s Showtime– with Machinima’ includes leading expert Ricard Gras of LA interactive along with machinima tools expert MovieStorm and the guys behind some of the leading Machinima Festivals– all demonstrating how you can win accolades in this space whilst answering your questions about how you best develop machinima and what the emerging business model is, especially as Microsoft and others are now providing clearer (and more prohibitive) direction about how their games engines can and can’t be used for machinima. Screenings are planned for the evening.

Booking is now open for these two events– there are limited places so you are advised to book soon. More information and booking online for only£99 + vat at www.applygroup.com/LGF07.htm. More event information to follow.

About Apply Group– We are a leading marketing and event organizer in Europe. We produce events for leading publishers including CMP and run our own branded events in games and serious games.

About Ernest Adams - Ernest Adams is a widely known commentator and lecturer on game design. He co-founded the International Game Developers Association, was lead designer for EA, writes his Designer's Notebook column for Gamasutra, gives workshops and lectures across the globe, writes books on game design, and wears a hat.

About Ricard Gras - After graduating in Spain in 1996 Ricard relocated to the UK to work for SEGA, completed a Masters in Digital TV Production and Interactive Media and became Development Director of Arts and Technology Partnerships (where he started research into Machinima). Ricard is Director of the Machinima Europe Board and is the activist behind LA-Interactiva.

About MovieStorm - Moviestorm is developed by ShortFuze in Cambridge and offers a complete movie-making package, which takes you all the way from initial concept to finished movie. It is accessible for those who want to be the next Spielberg as well as those who simply want to express themselves. The community and distribution opportunities are growing.

Contact: Martine Parry, Apply Group ++ 44 0845 838 1989

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