Heroes of Newerth Community Member Smashes Guinness World Record

(Kalamazoo, MI) – February 3, 2012 History was made this weekend when pro-gamer Sam “Milkfat” Braithwaite finished a 76-hour marathon run of Heroes of Newerth (HoN) – the session-based, multiplayer, action-RPG title, developed by S2 Games – breaking the former World Record of 52 hours for Longest Strategy Game Marathon. The World Record breaking attempt lasted 4 days from January 26-29 th at Howie’s Game Shack in Mission Viejo, CA. S2 Games' Marketing Team was on location to sponsor and support Sam throughout the entire event. GUNNAR Optiks was also in attendance supporting Sam and ensuring his eyes were well protected for the long haul.

“I’ve been training for this for months,” said an exhausted Sam after breaking the record without sleep for the first 52 hours, “Even at the hardest times, I felt like I had to keep going for the charity and accomplish what I had set out to do.” Sam’s goal for the event, in addition to setting a World Record, was to promote Doctors Without Borders ( http://www.doctorswithoutborders.org), a medical humanitarian organization providing independent, impartial aid in more than 60 countries to people whose survival is threatened by violence, neglect, or catastrophe. Sam helped raise over $3,700 in donations during the event, which will be matched by S2 Games.  Sam will also donate all ad revenue generated from his twitch.tv stream during the event to the charity.

The World Record attempt was streamed in its entirety through Sam’s personal www.twitch.tv/milkfat stream, which garnered over 1.5 million views over the weekend.  Footage of the event is currently being processed into DVD format for submission to Guinness, who will validate the world record run.  The validation efforts will not only verify time spent playing, but will also maintain that a conditional rule set designed specifically for a World Record marathon of HoN, was followed at all times.

“Sam’s commitment to his World Record goal has been extremely inspirational,” said Laura Baker, Director of Marketing at S2 Games.  “When Sam approached us with this idea and told us about the Doctors Without Boarders charity, we immediately knew we wanted to support his efforts. It’s amazing to have devoted community members such as Sam.”

About S2 Games:

S2 Games is a video game publisher and developer with a mission to identify, develop, evolve and unleash the future of online multiplayer games. Since its inception in 2003, S2 has been focused on driving innovation into the global online game space, through identifying and solving industry issues, listening closely to its passionate gamer base and incorporating features that gamers truly want.

Active in sponsoring and helping drive many global tournaments, S2 is focused on providing the best online and multiplayer gaming experience, and opportunities for its fans to shine. For more information about S2, please visit http://www.s2games.com.

About Sam Braithwaite:

Sam “Milkfat” Braithwaite is a pro-gamer and longtime veteran of the session-based Action-RTS genre.  Having started his pro gaming career through the enormously popular Warcraft 3 mod, Defense of The Ancients (DOTA), Sam’s sense of community growth and commitment have become a mainstay to the way he plays games professionally.  Since finishing his longtime commitment to DOTA, Sam has turned to S2 Games’ HoN as his game of choice.  Sam’s newest endeavor, Clan Milk, is an e-Sport community whose focus is connecting pro-gamers and creating a greater gaming community.  For more information on Clan Milk, go to: http://www.clanmilk.com.  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.