HEROES OF THREE KINGDOMS' CLOSED BETA KICKS OFF WITH GREAT PRIZES

July 13, 2010 - Redwood City, Calif. - Perfect World Entertainment Inc., a wholly owned US subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), today announced that Heroes of Three Kingdoms , its first historically based MMORPG, has launched its closed beta. To celebrate our retelling one of history's greatest battles, Perfect World Entertainment is giving away some of the great prizes for players who participate in the closed beta. Players who redeem a closed beta key between now and July 27, 2010, will have a chance to win one of the following prizes: the latest Kindle DX Reader, a ViewSonic 22 Inch LCD monitor, a flip Ultra HD Camcorder, a Radeon HD 5750 1GB Graphics Card, an Apple iPod Nano 8 GB, one of three Razer laser mice, one of three Razer keyboards or one of eight DVD copies of John Woo's 'Red Cliff' movie.

"We're very excited to be offering our fans and players a chance to win some of the hottest technology products out there by just redeeming a closed beta key for Heroes of Three Kingdoms to experience one of history's greatest battles," said AJ Potter, Product Manager for Heroes of Three Kingdoms. "The battle of Red Cliff is a story that has endured the ages from the 14th century novel, Romance of the Three Kingdoms, written by Luo Guanzhong to the movie, 'Red Cliff', directed by John Woo. Good luck to all participants and we hope that you'll enjoy the story of Red Cliff, whether it's playing Heroes of Three Kingdoms , watching the movie or even reading the digital novel on an e-reader."

For more information about Heroes of Three Kingdoms or to sign up for the closed beta, please visit the official website at: http://hotk.perfectworld.com

No purchase necessary. For the official sweepstakes rules, please visit http://hotk-forum.perfectworld.com/showthread.php?t=3011

About Perfect World Entertainment

Perfect World Entertainment, a subsidiary of Perfect World Co., Ltd. (NASDAQ:PWRD), publishes free-to-play online games and provides online services in North America. The Company primarily publishes online games based on the Perfect World proprietary game engines and game development platforms. The Company's releases include "Battle of the Immortals," "Ether Saga Online," "Jade Dynasty" and "Perfect World International," a free-to-play MMORPG which is currently played by millions of people worldwide; and a single-player action-RPG "Torchlight."


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