Hey Wii Owners ... It's Time to Eat!

SAN FRANCISCO, CALIF. - Jul 11, 2008 - Video game publisher Mastiff announced today that the first videogame based on the exciting world of competitive eating will launch exclusively for WiiWare on July 14th, 2008. Major League Eating: The Game features the world's greatest gurgitory athletes competing across a variety of foods and venues.

As featured on ESPN during the Nathan's Famous Fourth of July International Hot Dog Eating Contest, NY, MLE: The Game is built much like a classic fighting simulation, with offensive attacks and defensive counter moves, MLE: The Game requires players to master a smorgasbord of weapons including bites, burps, belches, mustard gas and jalapeño flames while cramming and chewing food at a world-class pace. It's not for the faint of heart, the slow of reflex, or those with an overly strong aversion to a Technicolor reversal of fortune.

Major League Eating: The Game uses the Wii Remote to simulate a variety of eating techniques including the cram, toss, and 'typewriter.' Burp-offs and Hot Potato challenges during the contests keep the competition intense and eaters on their toes. Major League Eating: The Game is for one or two players, offers online play and a leader board. MLE: The Game also features eleven of the best-known professional eaters in the world including Takeru Kobayashi, the Japanese eating phenomenon, and American Joey Chestnut, current champion of the world together with eaters such as Tim 'Eater X' Janus, Patrick 'Deep Dish' Bertoletti, Crazy Legs Conti, Sonya 'The Black Widow' Thomas, and 'The Lovely' Juliet Lee.

"Top level competitive eaters are more than brilliant athletes and tacticians, they are more thanfierce competitors. These brave men and women are artists of the alimentary canal, warriors who create living poetry with each wiggle of the epiglottis. Each gurgitator is like a classical musician in a symphony of salivation, A pile of hot dogs sing like a Stradivarius in the hands, mouth and stomach of maestros like Joey Chestnut or Takeru Kobayashi. It took more than thirty artists, engineers and designers, and of course the Wii's motion sensitive controller and excellent online abilities, to recreate the Major League Eating experience as a videogame. But we did it." says Bill Swartz, Head Woof at Mastiff.

Despite its July 14th launch date, curious Francophiles should note that Major League Eating: The Game has nothing to do with Bastille Day. More information on Major League Eating: The Game can be found at http://www.mlegame.com.

About Mastiff

Mastiff is a publisher of interactive entertainment with offices in Tokyo, San Francisco and Los Angeles. Titles from Mastiff include Gurumin for PSP® (PlayStation®Portable) system, Dr Sudoku for the GameBoy Advance, Pump It Up: Exceed, and La Pucelle: Tactics, which was awarded an Editor's Choice Award from leading gaming website, IGN.com. Upcoming releases from Mastiff include the highly anticipated Renegade Kid game, Moon, for the Nintendo DS. Please visit www.mastiff-games.com for more information.

About Major League Eating

Major League Eating (MLE), the world governing body of all stomach-centric sport, conducts more than 80 events annually, including the Nathan's Famous Fourth of July International Hot Dog Eating Contest in Coney Island, N.Y. Last year, MLE produced six hours of original programming on Spike TV and ESPN. The MLE competitive eating community, which numbers more than 8,000 veteran and rookie athletes, travels the nation in search of top titles and the glory that they provide.

Michael Meyers PR

Michael Meyers

email: michael@mmpr.com

phone: 925.551.8080


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