HitFox strengthens its management team with wooga and McKinsey alumni and adds Digital Pioneers N.V. (Heiko Hubertz) as investor

P r e s s R e l e a s e

Berlin, 22 September 2011: Internet start-up HitFox, specializing in gaming deals, adds high-caliber personnel and financial backing. Digital Pioneers N.V. ( www.digital-pioneers.de) announces its investment. Its Chairman of the Board is Heiko Hubertz, founder and CEO of Bigpoint. Dr. Hanno Fichtner and Thorbjörn Warin join HitFox to advance the e-commerce companys further expansion. Fichtner comes on board as COO of HitFox.

Working previously at renowned management consultancy McKinsey for seven years, his last position there was as Engagement Manager with a focus on commerce and online business. Before that he founded the online career portal Squeaker.net. Warin previously worked for social games specialist wooga, where he held the position of Head of Marketing. Warin joins HitFox as Vice President, Business Development and will focus on the expansion of publisher relations.

HitFox specializes in gaming deals and provides attractive offers for online, mobile, PC and console games, hardware and other gaming accessories at www.hitfox.com. Through the deals, HitFox pushes acquisition and monetization for game publishers.

Already very familiar with gaming and building a strong gamer community is Heiko Hubertz, supervisory board chairman and majority share holder of the investment firm Digital Pioneers N.V. Not only did Hubertz invest with Digital Pioneers N.V., he will also support the further expansion of HitFox with his international network. "HitFox has convinced us with an experienced start-up team with an international vision in a fast-growing market. We are looking forward to helping with the continuous growth and internationalization of HitFox" says Hubertz.

Besides Digital Pioneers N.V., Team Europe, HV Holtzbrinck Ventures, Hasso Plattner Ventures, Tengelmann Group and Kite Ventures have already invested in the start-up company.

Jan Beckers, CEO of HitFox, comments on the additions to the team and the acquisition of new investment partners: "One of our guidelines at HitFox is to work with the best partners and employees. We are excited to welcome Digital Pioneers as an investor and Hanno Fichtner and Thorbjörn Warin as new members of our 'fox pack'."

Hanno Fichter stresses: "Apart from HitFoxs international ambitions, I was impressed by the strong entrepreneurial team as well as the very professional set-up. I am thrilled to contribute to the further development in this exciting environment."

"After my time at wooga it is very exciting to join a very promising start-up looking to shake things up in the games industry" Thorbjörn Warin adds.

Further information and current HitFox gaming deals can be found on www.hitfox.com.

About HitFox (GS Internet GmbH):

HitFox was founded in the summer of 2011 by Jan Beckers, Tim Koschella, Ruben Hass and Team Europe. Beckers, Koschella and Haas are experienced entrepreneurs and have founded SponsorPay, Madvertise, Abolventa (Beckers), Lecturio (Koschella) and build.UP. Team Europe partners Lukasz Gadowski and Kolja Hebenstreit have, among others, founded Spreadshirt.net, Lieferheld.de and Brand4Friends.com as incubators and invested in StudiVZ.de. HV Holtzbrinck Ventures, Hasso Plattner Ventures, Tengelmann Group Kite Ventures and Digital Pioneers have invested a multi-million euro amount in HitFox. With its best game deals, HitFox provides gamers with exclusive deals all about gaming and thus creates an innovative way for game publishers and manufacturers to acquire new customers. The company currently employs 25 staff members and has its headquarters in Berlin, Germany. A second office in the United States is currently being established. For more information, visit www.hitfox.com.

About Digital Pioneers N.V.

Digital Pioneers N.V. ( www.digital-pioneers.de) is a listed investment company based in Maastricht. Headed by noted Internet entrepreneur Heiko Hubertz, the company supports business start-ups with investments in the range of 50,000250,000 euros. In contrast to traditional venture capital providers, the Digital Pioneers N.V. acts as an entrepreneurial partner, contributing seed capital and valuable know-how to Internet start-ups that are about to be established or have just become operational and target a broad, international market.


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