HIVE7 KICKS OFF KICK-OFF, NEW FACEBOOK SOCCER GAME

PALO ALTO, CA– AUGUST 11, 2009– Hive7, developer of MMO games on social sites Facebook, Bebo, and MySpace, today released a Facebook soccer game named Kick-off, designed for soccer fans all over the world.

“Soccer is the most popular sport in the world with millions of players and fans; Kick-off is a new way for them to enjoy the game,” said Rob Carroll, Hive7 Producer.“Kick-off encourages fun social interaction among soccer enthusiasts, allowing them to meet new people and build teams with their Facebook friends.”

Kick-off takes place in the fast-paced world of international soccer competition. A new Kick-off player assumes the role of team manager, while his friends form the team’s squad. Team managers schedule friendly matches, compete in play-off Cups, and climb the ranks of the Championship. Team members improve their skills over time as their squads battle other soccer fans around the globe.

In addition to managing their own teams, players may also be recruited by their friends. They can then train to become star players for any number of friends’ teams, potentially playing a different position in each.

Playing under FIFA rules with 11-member squads, gamers can compete in as many matches as they like. Teams score points for playing matches and receive a bonus for victories. All Kick-off teams are ranked by score, squad strength, and number of fans.

Kick-off matches run in real time; managers can watch players storm up and down the field with instant play-by-play commentary flashing upon the screen. With the ability to watch match replays and share these with friends, players can celebrate their victories or lament their defeats.

Kick-off fans can expect exciting new features in the months to come.

Players need a Facebook account and an Internet Browser (Internet Explorer 8, Firefox 3.5, or Google Chrome).

Kick-off is free to play, and is available at http://apps.facebook.com/kick-off . For more information, visit www.hive7.com.

ABOUT HIVE7

Hive7 is a Palo Alto, CA-based developer of MMO games on social sites Facebook, MySpace, and Bebo, with over 6 million people playing fun games including Knighthood (the #1 MMO on Facebook), Sindicate, Kick-off, and the recently released Zen Garden (first Facebook game to be partnered with Susan G. Komen for the Cure®). The 20-person development team– with rich backgrounds from EA, THQ, and LucasArts– creates successful, innovative games that are fun for the entire family to play.

Hive7 was formed in 2005 by Max Skibinsky to make social massively multiplayer gaming a reality. At Hive7 we believe that games should be more than just pressing buttons; they should evoke emotions, require thought, and create fond memories.

For more information, visit www.hive7.com.

# # #

Business inquiries: Rob Carroll, Hive7 Producer, at rob@hive7.com.

Media inquiries: Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com .


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.