How much will your free-to-play game make? $3 million says GAMESbrief’s Nicholas Lovell

Announcing the GAMESbrief free-to-play online revenue forecasting spreadsheet

London, 6 th October: Free-to-play may be the business model on everybody’s lips, but it is also a term that is poorly understood and difficult to forecast.

Enter the GAMESbrief free-to-play online revenue forecasting spreadsheet.

The spreadsheet tracks the FEWEST number of metrics that you need to understand in order to get a handle on your free-to-play game. It’s a guide to the financial results you can expect from a free-to-play game and a game design tool to help you understand the key elements that you need to build to deliver a successful free-to-play game.

Created by GAMESbrief’s Nicholas Lovell, a former investment banker who now helps companies make money from games, the spreadsheet is simple, easy-to-use and short.

“Too many companies think that a successful free-to-play games company has to have billions of datapoints which it analyses and tweaks to optimise revenue. The truth is that metrics are useless if they don’t turn into simple, actionable objectives. This spreadsheet will help you make more money from your free-to-play games,” said Nicholas Lovell.

Andrew Smith, MD of Spilt Milk Studio and co-creator of Hard Lines on iOS and Android said “The GAMESbrief spreadsheet is clear, useful and downright NEW. It’s the kind of thing I’ve been hoping to stumble across for a long time, accompanied by Nicholas’s usual insightful and easy-to-understand advice and notes. If it doesn’t get used and downloaded and talked about by everyone, they are all idiots and us smart people can own the industry.”

Download the spreadsheet at

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Notes to Editors

Nicholas Lovell is a former investment banker (Deutsche Bank, Lodestar Partners) who now helps companies make money from games. Clients have included Atari, Channel 4, Dynamo, Firefly, IPC Media, Rebellion and Square Enix.

Nicholas writes about the business of games at and has published three books (How to Publish a Game, GAMESbrief Unplugged Volumes 1 and 2).

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