HUDSON ENTERTAINMENT BRINGS CULT FAVORITE KNIGHT RIDER TO THE ITUNES APP STORE

San Mateo, Calif.– May 25, 2010– Fans of the iconic TV series, Knight Rider, will get their K.I.T.T. fix with Knight Rider: The Game for the iPhone and iPod touch. Universal Partnerships&Licensing developed the game with Hudson Entertainment, the North and South American subsidiary of HUDSON SOFT, on behalf of NBC Universal Television Consumer Products Group. Knight Rider: The Game is now available on the iTunes App Store for $4.99.

“The game will bring Knight Rider to life in a whole new fashion,” said Mike Pepe, director of marketing of Hudson Entertainment.“Fans of the infamous 80s TV show will now be able to experience the fun, kitschy cult series on the go.”

Knight Rider enthusiasts will finally be able to engage in exciting missions similar to those Michael Knight and K.I.T.T were assigned,” said Calvin Lim, Director of Mobile Sales, Universal Partnerships&Licensing.“This game is a great way for fans to connect to the cult classic and opens up the iconic brand to today’s tech savvy audience.”

Knight Rider: The Game features scenes from the classic show, along with one-touch steering and speed control. The game gives players the competitive edge during each mission with an open city to explore, countless upgrades, intuitive controls and a variety of gadgets for endless entertainment.

For more information on Knight Rider and Hudson Entertainment, please visit www.hudsonent.com.

About Knight Rider the Series

The original“Knight Rider” ran on NBC from September 1982 to August 1986. The series, from Glen A. Larson, starred David Hasselhoff as crime fighter“Michael Knight,” and featured the voice of actor William Daniels as the iconic K.I.T.T. car (Knight Industries Two Thousand), a Pontiac Trans-Am controlled by a highly sophisticated computer. When the series begins, Las Vegas police officer“Michael Long” (Hasselhoff) is nearly killed by a gunshot wound to the face. Billionaire inventor“Wilton Knight” rescues the young undercover cop and after plastic surgery, officer Michael Long has a new face and a new identity as“Michael Knight.” The dying inventor reveals his latest invention to Knight, the incredible super-car K.I.T.T., and convinces him to join the team at the Foundation for Law and Government, the organization Wilton Knight created to promote justice. Each week, Knight and his trusted K.I.T.T. car set forth to fight the criminals that operated“above the law.” The series also starred Edward Mulhare as“Devon Miles” and Patricia McPherson as“Dr. Bonnie Barstow.”

About NBC Universal Television DVD, Music, and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About Universal Partnerships&Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

About Hudson Entertainment

Hudson Entertainment is the North and South American subsidiary of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson Entertainment focuses on three key businesses: console retail games, digital download content, and music. Hudson introduced best-selling videogame franchises including Bomberman, Bonk, Military Madness and Deca Sports. Through numerous partnerships with record labels, Hudson has become a leading provider of digital music and video content. For more information on Hudson Entertainment, please visit www.hudsonent.com.

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Hudson Entertainment, and Hudson Soft and their respective logos are trademarks and/or registered trademarks of Hudson Soft.

Knight Rider is a trademark and copyright of Universal Studios. Licensed by NBC Universal Television Consumer Products Group. All rights reserved.


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