HUGE CROWDS ATTEND THE SECOND ANNUAL WORLD CYBER GAMES HOLIDAY HEROES TOURNAMENT AT THE SAMSUNG EXPERIENCE

NEW YORK, NY, December 21, 2009 - World Cyber Games (WCG), the recognized leader for international video game competitions, hosted the Second Annual Holiday Heroes Tournament this December 12 and 13 at The Samsung Experience in New York's Time Warner Center. Over 6,000 fans and holiday shoppers watched some of the biggest teams from around the nation shoot, fight and scratch it out in Call of Duty : Modern Warfare 2®, Street Fighter IV™ and DJ Hero™ to win their share of cash prizes and Samsung electronics.

A dozen of the sharpest shooters in the world competed in the recently released mega-hit Call of Duty®: Modern Warfare® to earn respect, cash and electronic prizes. When all the grenade smoke cleared, Team MoB Evil claimed first place and $2,000 in cash as they narrowly beat Team Fear. While bullets were flying in Modern Warfare® 2, fists of fury were flailing during the Street Fighter IV tournament. Outlasting over 135 combatants was champion Joe Cairamelli who took the $1,000 first place prize.

Additionally, the weekend featured the first walk-up tournament for the new music game - DJ Hero™. Throughout the weekend, any of the 6,000 patrons who crossed the Samsung threshold were invited to try their hand as a DJ and get the highest score. After the record stopped, Michael Najman put together the best score and walked out of The Samsung Experience with a crystal clear Samsung Monitor.

As with all the weekend events held at The Samsung Experience throughout the year, those fans chomping at the bit to see the action could catch it all by logging onto YouTube's video on demand.

For additional info on the WCG, please visit www.WCG.com.

About World Cyber Games (WCG)

World Cyber Games ( www.wcg.com) is the premiere global eSports tournament and festival, with about 800 players from 78 countries participating at the WCG 2008 Grand Final. Founded in 2000 and credited with launching the professional careers of many of the planet'stop competitive video game players, World Cyber Games uses a yearlong tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in eSports, World Cyber Games Grand Final, where each country's best players battle for the largest and most prestigious prizes in competitive gaming. WCG 2009 Grand Final was held November 11th to 15th in Chengdu, China. WCG 2010 Grand Final will be held in Los Angeles, California.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine's "Most Admired Companies 2008," and named as one of Fast Company's "Fast 50 Most Innovative Companies of 2008." Among popular BusinessWeek rankings, the company ranked #26 in the publication's "Most Innovative Companies of 2008" and #21 in the "100 Best Global Brands" for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

About Samsung Experience

The Samsung Experience is a remarkable 10,00-Square-foot interactive brand emporium that provides a creative experience through Samsung's vision of digital convergence. The site features hundreds of Samsungproducts in unique technology to create your own digital lifestyle. This permanent venue is located in the third floor of The Shops at Columbus Circle in the Time Warner Center. For more information about Samsung Experience, visit: www.samsung.com/experience

Contact:

Aaron Smolick, WCG USA

(914) 479-0070 x10

aaron.smolick@wcg.com

Blain Howard, Bender / Helper Impact

(212) 633-0561

blain_howard@bhimpact.com


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