Hutch Deploys Swrve To Maximize In-Game Monetization


San Francisco, CA, 5/14/2013

Hutch, a leading independent games publisher, is using Swrve to optimize player experience on the fly and thus maximize engagement, retention and revenue from their ‘freemium’ iOS games portfolio.

Based in London, England, Hutch aims to bring the highest quality experiences to mobile and tablet gamers, delivering innovative and exciting ways to play on touch screen devices. As the studio behind the wildly successful “Smash Cops” series, their approach is obviously working.

Now Hutch is implementing Swrve to take the game experience to the next level. By integrating with Swrve, Hutch is able to dynamically adapt games “in-flight” - serving unique content to targeted player groups and ensuring each user gets an experience that suits them. That ability in turn means better gameplay, higher levels of engagement, and increased in-game revenues from the player base.

In addition, Hutch are also using Swrve to test and evaluate the timing and frequency of ad display within games, enabling the company to maximize click-through rates and revenue from this income stream, whilst ensuring that ad display does not impact on other key metrics such as retention and engagement.

“Hutch is all about the experience”, said Shaun Rutland, CEO of Hutch. “And we’re taking this to the next level by using Swrve. The Swrve platform gives us the ability to deploy new game content live, test that content to establish what works, and as a result move the needle on the KPIs that matter to our business. The goal is to leave no money on the table - and Swrve helps us get there”.

“We’re delighted to be working with a forward thinking, state-of-the-art organization like Hutch”, said Hugh Reynolds, CEO of Swrve. “As a company they have the ‘art’ of game design covered. Hopefully Swrve can help deliver the ‘science’ to complement that ability.”

About Swrve

Swrve is the world’s first mobile app optimization platform.

For mobile app and game publishers looking to increase acquisition, retention and monetization rates - Swrve can help. Because in addition to class-leading analytics and segmentation capabilities, Swrve enables A/B testing of app elements on the fly. Our customers don’t have to guess what’s going to work - they know.

Swrve is used by some of the world’s leading app and games developers. They use Swrve to go beyond ‘dumb analytics’ and optimize using a ‘test and target’ philosophy that brings real data to the challenge of producing world-beating apps.

About Hutch

Headquartered in London’s creative hub of Clerkenwell, Hutch focus on creating innovative high quality casual action games for today’s games players, on the mobile and tablet devices they love.

Hutch were founded in 2011, by an accomplished team of console developers whose titles included critically acclaimed chart topping franchises such as Fable, Burnout, EyeToy, Battalion Wars, This is Football, Eight Days and the Getaway.

For more information contact:

Trevor Goss

(415) 894 2023

Tom Farrell (ROW)

+353 (87) 410 1385


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