I-play Announces Deal Or No Deal Game Available on Apple App Store

New York, NY—Nov. 7, 2008—I-play, the multi-platform casual game publishing division of Oberon Media, today announced the application based on Endemol’s worldwide hit game show franchise, Deal or No Deal is available for iPhone and iPod touch from Apple’s App Store. Deal Or No Deal: Million Dollar Mission is based on the popular television show and players will enter a high-energy test of nerves, instincts and raw intuition to try their luck and pick the right suitcase with the million dollar prize.

“Endemol’s Deal Or No Deal is a worldwide hit with millions of fans across the globe and now it’s available on the iPhone and iPod touch”, said Don Ryan, COO, Oberon Media, I-play’s parent company.“The enhanced graphics and gameplay of Deal Or No Deal: Million Dollar Mission perfectly re-create the game show atmosphere, and its action and excitement will have casual gamers so intrigued, they won’t be able to put it down.”

“As our entertainment becomes more interactive, we at Endemol USA, are thrilled to have Deal or No Deal be available to iPhone and iPod touch users,” said Joerg Bachmaier, Vice President of Business Development, Strategic Planning&Digital Media, Endemol USA.“The increased accessibility will ensure that fans of the show can enjoy Deal or No Deal any time of day.”

Deal Or No Deal: Million Dollar Mission utilizes the innovative multi-touch user interface and features stunning animation and an enhanced musical score. The game is composed of 10 levels of increasingly challenging gameplay in which choosing the right suitcase becomes a sweat-inducing mind game. As the stakes rise, Deal or No Deal: Million Dollar Mission throws surprising curveballs adding to the excitement. Will players quit while they’re ahead or take a chance and possibly lose it all? The Million Dollar Mission is theirs—should they choose to accept it!

Deal Or No Deal: Million Dollar Mission is available worldwide for $4.99 from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore.

About Deal or No Deal

Hosted by comedian Howie Mandel, "Deal or No Deal" is an exciting game
of taking risks and playing the odds. Based on the successful format
from Endemol that has aired in over 35 countries, "Deal or No Deal"
debuted in Holland in 2002 and became an international television
sensation. The show is produced by Endemol USA, a division of Endemol
Holding. David Goldberg is the president of Endemol USA. The series is Executive-Produced by Scott St. John.

About Endemol USA

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits“Deal or No Deal,”“Wipeout,”“1 VS 100,”“Fear Factor,”“Extreme Makeover: Home Edition” and“Big Brother.” Endemol USA is a division of the Endemol Group, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 25 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Media set Group and Cyrte Group.

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world’s leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens-online, mobile, and interactive television-I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play’s PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play’s mobile division has delivered some of the biggest selling franchises in the mobile space, including the world’s #1 best-selling racing franchise, The Fast&the Furious, based on the blockbuster movies. I-play’s interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede™, Missile Command®, Asteroids™, Monopoly®, Scrabble®, Boggle®, and Yahtzee™. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland

About Oberon Media

Oberon Media, the world’s leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Platform has become the industry standard and been adopted by the world’s leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Oberon Media Gaming Platform consists of a full gaming experience that includes a full suite of casual game content, services and features tailored to each partners’ specific needs. Oberon Media’s game publishing division, I-play, works with the industry’s best and award-winning game developers to produce the top selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

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