I-play Announces Dying For Daylight

 

NEW YORK, LONDON - November 8, 2010 - I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced an upcoming collaboration with Charlaine Harris, best-selling author of the Sookie Stackhouse series that inspired HBO's hit show "True Blood." The game, titled Dying For Daylight and set to release in early 2011, brings Harris's supernatural storytelling to interactive life for the very first time. The all-new original storyline features her popular character Dahlia, a vampire heroine featured in many short stories by Harris.

"Taking a character into the world of games is great fun and allows us to tell stories and bring characters to life in a whole new way," says Harris. "Just like Sookie, Dahlia is a unique and multi-faceted character. Working with I-play to present her in this new way has been an amazing experience, and I can't wait to hear what fans think of the results."

"Charlaine's stories and characters are a huge contributor to the phenomenon surrounding all things supernatural right now," says Tony Leamer, VP Marketing at I-play. "Her writing is so vivid and her characters so interesting that they are a natural fit for a game. Dahlia is already beloved by a legion of fans and we hope they will love this new story and the way we're telling it."

Charlaine Harris is the latest literary powerhouse to partner with I-play. The casual games publisher has generated more than 50 million downloads across its four book-based franchises. These games include four James Patterson Women's Murder Club titles, several Agatha Christie adaptations, a title based on a Nora Roberts novel and most recently the transformation of The Great Gatsby into an interactive game experience. Working closely with some of the most successful authors and classic literature names of all time, I-play creates top-notch games that are true to the original story, bring life to legendary works and create all-new adventures that are visually stunning, fun to play and incredibly compelling.

Dying For Daylight will be available for PC download in January 2011.

View the Dying For Daylight trailer at: http://www.youtube.com/watch?v=a7qWf0MIUNo

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About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With top franchises and massive distribution across online, social, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division is the creator of the hit Dream Day series, as well as the first casual games for bestselling authors James Patterson, Nora Roberts, and legendary mystery author Agatha Christie. I-play's mobile division is delivering some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, Fast and Furious, based on the blockbuster movies. I-play's Interactive Television group provides unmatched casual game content for the living room, currently available to 38 million homes through key partners such as DISH Network, DirecTV, Bell ExpressVu and many others. I-play is headquartered in New York City, with offices around the world including Seattle, London, Tel Aviv, St. Petersburg, Russia, and Dunfermline, Scotland.

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contacts:

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Bender/Helper Impact

Chrissy Kelleher/Stephanie Thoensen

212.689.6360

chrissy_kelleher@bhimpact.com / stephanie_thoensen@bhimpact.com

 


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