I-play, in Partnership With Endemol, Launches Deal or No Deal: Vegas Gold for iPhone™ and iPod® Touch

NEW YORK&LONDON—September 16, 2010— Are you ready to hit the jackpot? I-play, Oberon Media’s publishing division and the world’s leading multi-platform casual games publisher, and Endemol USA, a world leader in entertainment programming, today announced that Deal or No Deal: Vegas Gold has launched for the iPhone TM and iPod ® touch. The newest iteration in the successful Deal or No Deal franchise that has generated nearly 4 million downloads on the App Store to date, Deal or No Deal: Vegas Gold provides an all-new twist on the hit TV game show, testing the contestant’s luck in the casino.

Deal or No Deal: Vegas Gold is set in the Banker’s Casino where players must compete in five games to earn winnings and buy their way to the Deal or No Deal prize board. Beginning on the first level of the casino, players must earn enough money to unlock each table on the floor and make their way to a round of Deal or No Deal before gaining access to the next floor. As they progress from floor to floor, the stakes get higher and the environments more luxurious, until they eventually reach the top of the casino and have the chance to pick the Million Dollar prize! Featuring unlockable games, new power-ups and achievements, Deal or No Deal: Vegas Gold is more fun, challenging and addictive than ever.

Between Blackjack, Texas Hold‘Em Poker, Craps, Slots and Roulette, players will enjoy enhanced graphics and sounds along with fun motion and touch controls. For the most realistic experience possible, players are able to spin the wheel and roll the dice just like they’re in the city of sin! In addition, the game features a Quick Play mode to play the classic Deal or No Deal game.

Deal or No Deal: Vegas Gold is now available on the iPhone and iPod touch in the USA, Canada and Mexico for $1.99. To purchase, please visit: http://itunes.apple.com/app/deal-or-no-deal-vegas-gold/id381686920?mt=8

View the trailer for Deal or No Deal: Vegas Gold here: http://www.youtube.com/watch?v=dD-_MwGJE5s

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About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With top franchises and massive distribution across online, social, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division is the creator of the hit Dream Day series, as well as the first casual games for bestselling authors James Patterson, Nora Roberts, and legendary mystery author Agatha Christie. I-play's mobile division is delivering some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, Fast and Furious, based on the blockbuster movies. I-play's Interactive Television group provides unmatched casual game content for the living room, currently available to 38 million homes through key partners such as DISH Network, DirecTV, Bell ExpressVu and many others. I-play is headquartered in New York City, with offices around the world including Seattle, London, Tel Aviv, St. Petersburg, Russia, and Dunfermline, Scotland.

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

About Endemol

Endemol is a global leader in entertainment programming and the largest independent television and digital production company in the world. Endemol comprises a global network of more than 80 companies in 26 countries and employs about 6,500 people. Each year the company produces content and partners with more than 400 broadcasters and cross media platforms worldwide. Endemol is also one of the largest independent distributors of formats and finished programming in the world. The company has a growing library of over 2,000 formats and more than 22,000 hours of content across genres including entertainment, reality TV, game shows, animation, comedy, drama, docu-dramas, features and feature films.

Endemol's credits include international blockbusters such as Big Brother, Deal or No Deal, Extreme Makeover: Home Edition,1 vs. 100, Star Academy and Wipeout. Its growing drama portfolio includes worldwide hits such as Home and Away, Rush, McLeod's Daughters; Wire in the Blood, Secret Diary of a Call Girl, Robin Hood and Nini. Endemol is also behind a wide range of multi-media sports content including football, cricket, rugby and motor racing.

Contacts:

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Ian Macleod

+44 7909 522254

Ian.Macleod@iplay.com

Bender/Helper Impact

Chrissy Kelleher

212.689.6360

chrissy _kelleher@bhimpact.com

Stephanie Thoensen

212.689.6360

Stephanie_thoensen@bhimpact.com


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