I-play Launches Classic Adventures: The Great Gatsby for PC

NEW YORK, LONDON - July 15, 2010 - I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced Classic Adventures: The Great Gatsby is now available for PC download. The first installment in the Classic Adventures series, which will turn classic works of literature into accessible, fun and interactive games, gives players a Gatsby experience like never before.

The Jazz Age is in full swing in Classic Adventures: The Great Gatsby as players are immersed in the Roaring 20's and all the decadence and opulence of that pivotal decade. Delivering an all-new twist to the wildly popular Hidden Object Game genre, players will search through moving landscapes, recreate F. Scott Fitzgerald's famous prose and assemble a personal library through various mini-games and puzzles.

"The Classic Adventures series is going to deliver these incredibly important works of literature in an engaging way, while staying true to the characters and stories that make these works truly classic." said Tony Leamer, VP Marketing at I-play. "The Great Gatsby is a perfect way to launch the series, because it is undeniably iconic, and provides a stunning background and setting for a gorgeous-looking game."

Classic Adventures: The Great Gatsby received a 5 out of 5 star rating from Gamezebo stating, "The Great Gatsby turns the rapidly growing stale HOG format square on its head, creating something that's familiar yet also brand new."

In addition to the brand-new Classic Adventures series, I-play also publishes games based on Nora Roberts' Bride Quartet book series, James Patterson's highly-successful Women's Murder Club book series and Agatha Christie's classic mysteries. These releases have generated more than 60 million downloads and have underscored I-play's commitment to provide high-quality game franchises across multiple platforms.

Classic Adventures: The Great Gatsby is now available at Iplay.com. Trailer: http://www.youtube.com/watch?v=vJZnoCTq__M

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With top franchises and massive distribution across online, social, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division is the creator of the hit Dream Day series, as well as the first casual games for bestselling authors James Patterson, Nora Roberts, and legendary mystery author Agatha Christie. I-play's mobile division is delivering some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, Fast and Furious, based on the blockbuster movies. I-play's Interactive Television group provides unmatched casual game content for the living room, currently available to 38 million homes through key partners such as DISH Network, DirecTV, Bell ExpressVu and many others. I-play is headquartered in New York City, with offices around the world including Seattle, London, Tel Aviv, St. Petersburg, Russia, and Dunfermline, Scotland.

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.


Oberon Media

Joseph LaSala



Bender/Helper Impact

Chrissy Kelleher



Stephanie Thoensen



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