London, UK. New York, USA– 17th March 2009– I-play, Oberon Media’s publishing division and the world's leading multi-platform casual games publisher, today announced the global launch of Fast&Furious across all mobile devices. Developed in partnership with Universal Pictures Digital Platforms Group, the new Fast&Furious game is the sixth title to be released in the #1 best selling mobile racing franchise in the world. The Fast and Furious mobile game will launch across all major carriers 24th of March in support of the new Blockbuster movie from Universal pictures, which brings back the original cast of the first film and premiers April 3rd.
“Having sold over 13 million units, our Fast and the Furious franchise is the most renowned title in mobile racing today,“said Don Ryan, COO, Oberon Media, I-play's parent company.”Our new title is the only official game of the new Fast&Furious movie and replicates the film story implicitly.
The Fast&Furious mobile game lets you join the cast from the first Fast and the Furious movie and get behind the wheel of over 32 muscle, import tuner and exotic cars to master 7 exciting racing modes including: Road Race, Drift Race, Drag Race, GPS Race, Tunnel Run, Pursuit and Evade. The stunning graphics, responsive steering and smooth game play delivers the speed and intensity of real street racing while the frenetic one-on-one Pink Slip racing separates the street kings from the Sunday drivers. But remember, if you loose the race, you lose you ride!
Fast&Furious which arrives in theatres on April 3rd in the US and April 10th in the UK see’s Vin Diesel and Paul Walker reteam for the ultimate chapter of the franchise built on speed. Heading back to the streets where it all began, they rejoin Michelle Rodriguez and Jordana Brewster to blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert in the new high-octane action-thriller.
The Fast and the Furious mobile game will be available to download from all global mobile carriers 24th of March 2009.
# # #
+44 7909 522254
415 630 0650
I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede TM , Missile Command ® , Asteroids TM , Monopoly ® , Scrabble ® , Boggle ® , and Yahtzee TM . I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.
About Oberon Media
Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfil our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platformsin more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.
About Universal Pictures
Universal Pictures is a division of Universal Studios ( www.universalstudios.com). Universal Studios is part of NBC Universal. NBC Universal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.