I-play Launches Paradise Quest HD for iPad

NEW YORK, LONDON - July 8, 2010 - I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced its first app for the iPad -- Paradise Quest HD -- is now available in the Apple ® App Store. Taking the highly popular Paradise Quest experience to an all-new platform, players will now be able to enjoy the unique and addicting Match-3 game experience with dazzling HD graphics and flawless touch-screen controls.

In Paradise Quest HD, players embark on a tropical adventure as they take on the role of the renowned ecologist Dr. Evan Finch. They must restore the majestic island of Isabela to its former beauty by collecting natural resources to revive lush vegetation, restoring a mighty animal kingdom, and uncovering the ancient artifacts of a lost Galapagos civilization.

"The iPad provides so many innovative gaming capabilities, including hi-def resolution and a large, user-friendly touch screen, and we wanted to make sure our first game for the device would really take advantage of these features," said Tony Leamer, VP of Marketing at I-play. "With Paradise Quest such a great success on both the PC and iPhone, we believe that its revolutionary twist on Match-3 gameplay, where players use matches to move around and explore the board, is perhaps an even better fit for the iPad."

Delivering top-notch production value, gorgeous visual rewards and extensive gameplay, players will enjoy brilliantly colorful graphics, enchanting sound effects, and challenging, fun gameplay as they seek out special items and explore and restore the once lush environments of Isabela. The game also offers a unique navigation style that moves players around the gameplay board using their most recent match. For those who want to share the journey with others, the game offers a cross-platform interactive multiplayer mode that allows users to challenge their friends, iPad to iPad or iPad to iPhone/iPod. Additionally, players who want to take their quest to the next level will be able to unlock the Paradise Nights bonus pack, which offers 20 new levels as part of an in-game micro-transaction purchase.

The massively successful Paradise Quest franchise has been the recipient of extensive praise for its iPhone and PC versions. Girl Gamer UK proclaimed that Paradise Quest is "the best puzzle game played for ages on iPhone," while Touch Reviews states the game "will keep you entertained for a long time," awarding it 4.5 out of 5 stars.

Paradise Quest HD is now available in the Apple ® App Store for $2.99 here.

A free Lite version of the game is also available here.

To enter the Paradise Quest HD iPad Sweepstakes for a chance to win great prizes including a 16GB Wifi iPad, visit: http://apps.facebook.com/sweepstakeshq/contests/39119

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About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With top franchises and massive distribution across online, social, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division is the creator of the hit Dream Day series, as well as the first casual games for bestselling authors James Patterson, Nora Roberts, and legendary mystery author Agatha Christie. I-play's mobile division is delivering some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, Fast and Furious, based on the blockbuster movies. I-play's Interactive Television group provides unmatched casual game content for the for the living room, currently available to 38 million homes through key partners such as DISH Network, DirecTV, Bell ExpressVu and many others. I-play is headquartered in New York City, with offices around the world including Seattle, London, Tel Aviv, St. Petersburg, Russia, and Dunfermline, Scotland.

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.


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