I-play Launches Treasures of the Serengeti for PC

NEW YORK&LONDON - November 11, 2009 - I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced Treasures of the Serengeti is now available for PC download. Bringing players on a unique musical quest through the beautiful African grasslands, Treasures of the Serengeti combines innovative Match-3 gameplay with a touch of jigsaw puzzle complexity, delivering a wild twist to the beloved Match-3 genre.

In Treasures of the Serengeti, players collect precious gems to rebuild a once-thriving African village that has been deserted and destroyed by the curse of the Spirits. To lift the spell, you must find the lost musical relics to bring back the elevating rhythms of the Serengeti. The adventurers will achieve their goal by connecting and matching jigsaw-style puzzle pieces in more than 80 gem-packed levels. Each level features breathtaking African landscapes and vibrant music, where players must complete interactive musical mini-games, locate sacredinstruments and restore 26 village structures within the Serengeti.

"Both Match-3 and jigsaw gameplay styles have proven to be favorites among casual gamers," said Don Ryan, chief operating officer at Oberon Media. "Combining both styles, along with the infusion of rhythmic music mini-games, makes this a delightful and addicting new IP that will bring players an entirely fresh, original gaming experience we know they'll enjoy."

Treasures of the Serengeti is now available for PC download here for $19.95.

View the Treasures of the Serengeti trailer here.

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About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede™. Missile Command®, Asteroids™, Monopoly®, Scrabble®, Boggle®, and Yahtzee™. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, Verizon, Yahoo!, Electronic Arts, MySpace, Orange France and NHN. The Game Center combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contact:

I-Play

Mike Breslin

415.630.0650

mike.breslin@iplay.com

Bender/Helper Impact

Marion Wallace/Chrissy Kelleher

212.689.6360

marion_wallace@bhimpact.com / chrissy_kelleher@bhimpact.com


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