I spy with my little eye something beginning with A…BC Spy

London – 4 January 2012 - If your little one can spot your iPhone when it’s hidden in your bag, coat pocket or under piles of cushions then why not put their spy skills to good use? ABC Spy, launched today by Stealth Education, combines children’s love of technology with learning, photography and spying, to create an app that you’ll be excited to see your child playing with.

Parents don’t want their children constantly stuck in front of a screen– this is where ABC Spy comes into play. ABC Spy encourages children to explore the world around them – whether they’re at home, on a special day out, at a friend’s house or even on a long car journey.

Much like the original ‘I Spy’ game ABC Spy encourages discussion and family participation as the child chooses a letter of the alphabet and then finds an object to photograph that begins with that letter. The child can also get help from ‘Simon Spider’, an in-app character who makes suggestions about the types of things to seek and photograph. When they’ve taken the photo they can then frame, edit and name it to create a catalogue of the images they have spied.

Realising the importance of recognition and reward, ABC Spy awards trophies for key achievements such as taking a picture for every letter in the alphabet. Tapping ‘Make a film’ then transforms the photographs taken into a video that can be watched on the phone and even posted on YouTube to share with friends and family. Statistics provided within the app allow parents to see how their child is progressing – as well as checking on how much time they have clocked up using the app.

Ian Livingstone commented: “ABC Spy brings the ABC book format to the YouTube generation. It gives kids the freedom to create their own visual alphabet by enabling them to add their own content. The game element is fun and relevant, and to my mind more likely to achieve a more engaged learning experience.”

Commenting on the launch of the app, Stealth Education’s CEO Henry Playfoot said: “Our aim with ABC Spy is to finally offer a answer to the challenge of being asked by a child to play with your phone. There are a myriad of fun games out there but they provide little in the way of education and equally there are lots of games and apps out there that aim to teach, but children don’t enjoy them and therefore the chances of them learning anything are slim. What we want to do, and what I hope we have achieved with our first release ABC Spy, is a way to amuse your children without any need to feel guilty - the child will have great fun playing and you’ll be safe in the knowledge they’re learning, in a creative and exciting way, too.”

ABC Spy can be played on an iPhone or iPod touch using iOS4 or later and is available now in the App Store, priced at £1.49 - http://itunes.apple.com/gb/app/abc-spy/id483577483?mt=8

Visit www.abcspy.com or www.stealtheducation.com for more information.

To view a demo of the game in action please visit:  http://vimeo.com/33412895 

Embed code: <iframe src=" http://player.vimeo.com/video/33412895?title=0&byline=0&portrait=0" width="400" height="225" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><p><a href=" http://vimeo.com/33412895">ABC Spy</a> from <a href=" http://vimeo.com/stealtheducation">Stealth Education</a> on <a href=" http://vimeo.com">Vimeo</a>.</p>

Notes to editors:

"ABC Spy puts a creative tool in the hands of the child and allows the adults to get out of the way. It gives the child choice - an opportunity to be creative;  they're directing their own learning."

Prof Mark Alter, Professor of Educational Psychology, New York University

About Stealth Education:

Stealth Education was founded by education and technology experts Henry and Jim Playfoot to meet a need to come up with games and apps that are both fun and educational. Backed by a team of advisors, including Ian Livingstone and Professor Mark Alter, who bring extensive experience from the worlds of education, gaming and technology and working with robust research and evidence, Stealth Education will be bringing a series of games and apps to market that children will enjoy playing, while parents can be safe in the knowledge that while they have fun, they will also be learning.

For more information on ABC Spy or Stealth Education, please contact:

Nicola Gibb - nicgibb@me.com - 07990 514193  

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