10th August, 2011: IC tomorrow, a Technology Strategy Board programme, is running a contest for the University of Abertay Dundee to provide small companies with up to £25,000 in funding for the development of prototypes that use games technology in new ways. The winning applicants will also benefit from having their technologies trialled with consumers, providing valuable feedback before they launch.
Abertay University, known for its world-leading courses in computer arts and computer games technology, has been playing a fundamental role in defining the requirements of the contest and will ultimately be solely responsible for funding the winners. Abertay University and IC tomorrow will also be reviewing all applications alongside content providers including EMI, Tate, IPC Media and National Geographic.
To enter the contest, applicants must provide a completed web submission form and a two minute pitch video available on YouTube. Applications must address one of the following specific challenge areas, supported by the content providers:
• The use of games technology in a non-gaming context – supported by IPC Media
• Games ideas using digital creative content – supported by National Geographic
• Social games using existing communities – supported by Tate
• Music games application – supported by EMI
Successful applicants will offer solutions that will be applicable to a range of content providers and illustrate the greatest market potential.
Paul Durrant, director of business development at Abertay University, said: “Game technology is now being applied widely outside the traditional computer games industry offering fantastic opportunities for skilled graduates to work in a wide range of UK businesses. Working with IC tomorrow will help us connect with new talent who can develop innovative ways to use to creative content.”
Dr Nick Appleyard, head of digital at the Technology Strategy Board, added “We’re delighted to work alongside Abertay. The contest is a great way for the university to connect with new audiences and support UK entrepreneurs to develop and commercialise creative content.”
The deadline for stage one submissions is 12pm Thursday 15th September. Up to 12 selected finalists will be invited to take part in stage two and will be notified on Friday 23rd September. The winners will be announced mid October.
About IC tomorrow
IC tomorrow, developed by the Technology Strategy Board, enables content owners and application developers – any business with a new service, new business model or new way of deploying hardware or software technology – to trial their ideas with UK consumers through its test bed.
Participating digital content providers include EMI, Faber & Faber, Endemol, Haymarket Media Group, Tate, National Geographic, IPC Media, Lionsgate, Getty Images, FremantleMedia, John Wiley & Sons, Crytek, Beggars Group, PRS For Music, Sony Music, The Orchard, The British Library, Universal Music and Warner Music. These content providers will help product and service developers to build new services and find innovative new ways to use and commercialise their content.
Notes to Editors
1. The Technology Strategy Board is a business-led government body which works to create economic growth by ensuring that the UK is a global leader in innovation. Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy. For more information please visit: Technology Strategy Board website.
2. The University of Abertay Dundee's Prototype Fund aims to create 30 new companies, provide important support to another 80 existing smaller businesses, and create up to 400 new jobs. An additional 300 students, graduates and professionals will have their skills developed through working on successfully funded projects. Students and graduates can register now for work experience as part of the Talent Pool at the Prototype Fund website.
3. The University of Abertay Dundee launched the world’s first ever computer games degree in 1997. This postgraduate Master’s course was followed by a complementary undergraduate course, and later by specialist courses in production management and game applications development. Abertay has the highest number of Skillset accreditations for computer games courses (four out of ten across the UK) as well as holding full Skillset Media Academy status, a recognition of the important industry skills that are developed on its courses.
4. Media enquiries about IC tomorrow should be directed to: Richard Botley, Sarah James or Karel Kumar at Mi liberty – Tel: 0207 751 4444, email: email@example.com.
5. Media enquiries about the University of Abertay Dundee should be directed to: Chris Wilson – Tel: 01382 308522, mobile: 07837 250284, email: firstname.lastname@example.org.
6. To see all press releases from the Technology Strategy Board please visit: Press Releases.