Iceberg Interactive Acquires Worldwide Publishing Rights for the Innovative Educational Game Bee Smart

Haarlem, The Netherlands- May 21st 2009 - Newly formed videogame publisher Iceberg Interactive today announced that it has acquired the worldwide publishing rights to the brain training game“Bee Smart”, from Dutch videogame developer White Bear Studios. Scheduled for release September 2009, Bee Smart is an innovative and engaging brain training game geared for a younger audience. The game will be available for the PC, as well as other console systems to be announced soon.

“We are very excited to be bringing this terrific title to a worldwide audience”, said Erik Schreuder, CEO of Iceberg Interactive.“Kids will simply adore getting an education because of the cute characters, smart presentation and reward system in the game. In fact, Bee Smart will surely capture players of all ages.”

Jendrik Pösche, CTO at White Bear Games added:“We are looking forward to what could well become a long term business relation with Iceberg Interactive, where we jointly look at feasible projects. We loved creating Bee Smart and are anxious to see it on shelves come fall 2009, our technology ensuring that we are comfortable developing this game for multiple platforms.”

Bee Smart brings a unique approach to learning, educating and training one’s brain through videogames. Bee Smart provides an active, fun and stimulating environment where kids (and adults!) can learn and discover new and familiar fun challenges. Over time, this will improve certain brain activities, such as speed, perception, creativity and memory. A great choice for responsible parents who want their children to learn while they play.


• Innovative Braintraining Game with a Daily braintest

• Designed for young kids 6+

• Trains speed, perception and memory

• Cute bee’s presenting the game

• Contains: 20 different minigames

• Collecting stickers (achievements)

• Free drawing mode, let kids store their favorite picture

• Intelligent algorithms calibrate each activity

• Easy to use and easy to try

• Play with up to 4 people (4 profiles available)

• Seasonal eastereggs

• Made in co-operation with veteran puzzle magazine publisher Sanders Puzzlebooks

For more information on Bee Smart, visit to keep up with the latest breaking news.

About White Bear Studios

White Bear Studios, a game development company founded in 2007, with offices in The Netherlands and Germany, is specialized in developing easy playable games for everyone. Led by game industry professionals who have developed a broad range of award winning games, White Bear Studios creates games for Nintendo handhelds and Wii, Microsoft Xbox, Sony Playstation, the PC platform and online platforms. White Bear Studios games are wanted by publishers and loved by gamers: great gameplay, a powerful game experience and hours of fun.

The game is to finish the game™

About Iceberg Interactive

Iceberg Interactive is a brand new videogame publisher set to make a splash in the interactive entertainment industry. Staffed with industry veterans and with offices in key locations around the world, Iceberg Interactive is a new alternative for developers looking to bring their products to a worldwide audience. Iceberg Interactive's portfolio of products includes titles for both the PC and console platforms, with a special focus on the casual gamer and specialty niche products. This is reflected in our launch line-up which contains simulators, tycoon, adventure and brain-training games.

When it comes to games….don’t just play… play it cool.

Iceberg Interactive

Kimara Rouwit

Tel: (+31)23-5430960

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