LONDON - February 17, 2011
Idea Fabrik Plc. (GB00B61CVK31, TI4.F) today announced that it will be showcasing a new platform that represents a major breakthrough in the development of social games at the Game Developers Conference later this month in San Francisco.
According to a recent report from Business Insights, the social gaming market encapsulates nearly 600 million users and was worth nearly $1.5 billion worldwide in 2010*. Similarly, market research firm Newzoo found that roughly 90% of gamers in the United States play casual games**. Since acquiring the HeroEngine platform for MMO game development last year, Idea Fabrik’s growing engineering team has been working in stealth mode to create a better way for developers to bring their games into this rapidly-expanding space.
GDC attendees interested in learning more, as well as taking a first look at the new technology in action, can visit Idea Fabrik at booth #932 in the South Hall of the Moscone Center from March 2-4.
For business appointments with Idea Fabrik at GDC, please send a meeting request to Melina Papadopoulos at Idea Fabrik, firstname.lastname@example.org. For press appointments, please contact Ryan Morgan at TriplePoint, email@example.com.
About Idea Fabrik:
Idea Fabrik is a next-generation online games company. The company licenses its HeroEngine game development technology platform to dozens of studios worldwide for projects which include EA/Bioware’s upcoming MMO title, Star Wars: The Old Republic. Idea Fabrik also provides the HeroCloud managed service, offering independent developers low-cost access to the HeroEngine technology. For more information about Idea Fabrik, including details about the company’s online game development studios across the globe, visit the official website at http://www.ideafabrik.de
Ryan Morgan, TriplePoint PR