Idea Fabrik Showcasing New Social Game Development Technology at GDC

LONDON - February 17, 2011

Idea Fabrik Plc. (GB00B61CVK31, TI4.F) today announced that it will be showcasing a new platform that represents a major breakthrough in the development of social games at the Game Developers Conference later this month in San Francisco.

According to a recent report from Business Insights, the social gaming market encapsulates nearly 600 million users and was worth nearly $1.5 billion worldwide in 2010*. Similarly, market research firm Newzoo found that roughly 90% of gamers in the United States play casual games**. Since acquiring the HeroEngine platform for MMO game development last year, Idea Fabrik’s growing engineering team has been working in stealth mode to create a better way for developers to bring their games into this rapidly-expanding space.

GDC attendees interested in learning more, as well as taking a first look at the new technology in action, can visit Idea Fabrik at booth #932 in the South Hall of the Moscone Center from March 2-4.

For business appointments with Idea Fabrik at GDC, please send a meeting request to Melina Papadopoulos at Idea Fabrik, For press appointments, please contact Ryan Morgan at TriplePoint,

About Idea Fabrik:

Idea Fabrik is a next-generation online games company. The company licenses its HeroEngine game development technology platform to dozens of studios worldwide for projects which include EA/Bioware’s upcoming MMO title, Star Wars: The Old Republic. Idea Fabrik also provides the HeroCloud managed service, offering independent developers low-cost access to the HeroEngine technology. For more information about Idea Fabrik, including details about the company’s online game development studios across the globe, visit the official website at

Ryan Morgan, TriplePoint PR




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