Lake Forest, Calif., April 16, 2009 - IDEA Games, an association of independent Czech video game developers (Bohemia Interactive, Altar Games and Black Element Software) has chosen leading public relations agency, Clever Communications to manage North American PR efforts for the PC video game, ARMA II. ARMA II is the sequel to the popular combat simulation, Arma: Combat Operations, from Bohemia Interactive, the development team responsible for Operation Flashpoint*.
The ARMA series, often seen as the spiritual successor to the award-winning Operation Flashpoint*, are combat simulation games known for their military realism which provide a truly realistic combat experience. ARMA II sets its scene in the present, 2009, in the fictional post-soviet country of Chernarus, which has been ravaged by civil war.
ARMA II is based on the latest generation technology and offers a uniquely vast game world, authentic and extremely detailed modern units, weapons, vehicles and environments. The branching, player-driven campaign can be played solo, or cooperatively and is accompanied by a huge range of single and multiplayer game modes.
"We are excited to work with the Clever team on the launch of ARMA II,"
said Slavomir Pavlicek, IDEA Games's CEO. "We have a loyal following for the ARMA series in the U.S., but with our company located in the Czech Republic, it can sometimes be difficult to communicate with our fans. We needed a trusted team "on the ground" and felt the Clever team was the perfect fit for ARMA II."
Clever Communications specializes in providing customized public relations programs to entertainment and videogame-based companies including Natsume, ACE Team, GamesCampus.com, True Games, G4Box, Wicked Interactive and more. The agency will handle all North American public relations efforts for ARMA II.
"ARMA II is a high-quality game with a great pedigree and possibly the best military shooter sandbox game of the year. The development team's previous work is award-winningand this new product is already highly anticipated. We are honored to be chosen to lead the public relations efforts for the U.S. market," said Mika Kelly, Owner of Clever Communications.
About IDEA Games
IDEA Games stands for Independent Developers Association, founded in November 2005 by three large Czech computer game development studios:
Bohemia Interactive Studio, Altar Games and Black Element Software.
The Association is an open structure that actively seeks new developers to bring their games to the market. IDEA Games saves both time and money for its members, allowing them to focus on the areas they know best - game development.
About Bohemia Interactive
Established in 1999 in Prague, Czech Republic, Bohemia Interactive is an independent game development studio that focuses on developing original state of the art computer entertainment and simulation software, including the research of proprietary advanced real-time 3D graphics, artificial intelligence and physical simulation technologies for real-time interactive environments.
Operation Flashpoint, Bohemia Interactive's debut game published by Codemasters in 2001, became the No. 1 bestselling PC game around the world and has won many international awards, including "Game of The Year" and "Best Action Game." Over 2 million copies of Operation Flashpoint have been sold since its release. Bohemia Interactive's second major release, ArmA: Combat Operations, followed in 2007 and sold over 400,000 copies on PC through various local publishing partners.
The research and development team of Bohemia Interactive has more than 50 experienced developers at studios in the Czech Republic and Australia. Bohemia Interactive won the Best PC Game Developer award for 2001 at London's ECTS exhibition and Rookie Studio of the Year award at GDC 2002. http://www.bistudio.com
"Operation Flashpoint"T is a trademark of Codemasters.
About Clever Communications
Clever Communications is a full-service public relations agency that offers companies a fresh approach to PR, specializing in providing customized public relations programs to technology, consumer and videogame-based companies. The Clever team is a trustworthy, experienced group of PR professionals who have worked on top licenses and products including Tekken, Soul Calibur, Pac-Man, Hellgate:
London, Warhammer, Jak and Daxter, Ratchet&Clank, EyeToy and more.
Founder, Mika Kelly spent more than 8 years leading PR efforts internally at interactive entertainment companies including Namco, Atari and BAM! Entertainment while working with numerous PR agencies and identifying their strengths and weaknesses to create the most effective agency in the industry. For more information visit www.clevercomm.com.