IGA Worldwide Brings In-Game Advertising to Rising Eagle, a Free-To-Play First-Person Shooter

Wednesday 30th July/... IGA Worldwide Inc., the leading independent in-game advertising network announced today that it is exclusively delivering in-game advertisements to Rising Eagle: Futuristic Infantry Warfare, a new and free-to-play first-person shooter. The debut title from Israeli developer Invasion Interactive, Rising Eagle is a team-based tactical combat game designed for online competitive and cooperative play, featuring realistic urban cityscapes as well as a range of exciting game modes and weaponry. The PC game can be downloaded at www.rising-eagle.com.

The Rising Eagle announcement builds off the momentum of other ad-sponsored launches -- original titles such as Trackmania and the highly-anticipated Quake Live both leverage the benefits of IGA’s in-game advertising, creating value for the entire gaming community.

The partnership with IGA benefits advertisers, publishers, developers, and players. Advertisers access a coveted, highly engaged demographic; publishers harness advertising revenue to offset rising development costs; developers continue to create compelling story lines and advanced game play features; and consumers are able to enjoy revolutionary titles such as Rising Eagle free-of-charge.

On behalf of premium advertisers, IGA places relevant, contextual advertisements within the game’s dynamic urban environment. Seeing familiar well-known brands on billboards and shop fronts further enhances the all-encompassing sense of realism for the gamer.

Ed Bartlett, VP Publisher Relations– Europe of IGA Worldwide says:

“The release of a top tier title like Rising Eagle: Futuristic Infantry Warfare for free demonstrates IGA’s continued drive to offset the rapidly rising cost of developing premium games. As in-game ad budgets steadily increase the“freemium” model which IGA pioneered will further illustrate the company’s commitment to bringing games to market in a manner that benefits consumers, developers, publishers and advertisers.

Yaron Dotan, CEO of Invasion Interactive says:

“The ability to freely distribute a high quality shooter such as Rising Eagle, while maintaining a solid revenue stream from in-game advertising, is a revolutionary capability made possible by IGA Worldwide. Having the ad-serving technology easily accessed through a single point of contact enables us to focus our efforts on delivering quality game-play experiences.”

As a panelist on the New Revenue Streams Showcase at the Develop Conference in Brighton this week, Ed Bartlett will discuss the benefits and best practice of in-game advertising. The showcase takes place on Thursday 31st July, and more information can be found at: www.developconference.com

About IGA Worldwide

IGA Worldwide, Inc. ( http://www.igaworldwide.com) is the leading in-game advertising company with a proprietary ad serving network. The IGA Worldwide Radial Network(SM) enables advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide was selected by Sony Computer Entertainment America and Europe as the first partner for the PLAYSTATION ® 3's in-game advertising platform. The company has delivered campaigns for diverse brands such as; 20th Century Fox, Procter&Gamble, Unilever, Burger King, Toyota, Intel and Diesel. IGA Worldwide also provides strategic consulting services including integrated product placement and promotion through its dedicated creative solutions department. Headquartered in New York with offices in London and Berlin, the group is backed by Peacock Equity (a joint venture between GE-Commercial Finance and NBC Universal), Easton Capital Group, Intel Capital, Morgenthaler Ventures, KTB Ventures, Translink Capital, Presidio STX, LLC. and ITOCHU Corporation.

About Invasion Interactive

*Invasion Interactive ltd.* is a privately owned, independent developer of computer games, dedicated to creating cutting edge gameplay and gaming technologies for the PC. Founded in 2004 by Yaron Dotan, Shay Ozer and Guy Dotan and based in Israel, Invasion Interactive has released in the last few months it's first online shooter titled "Rising Eagle: Futuristic Infantry Warfare". Invasion Interactive is an open minded games development company with a liberal approach that maintains and encourages lively discussion with it's growing gaming community. Our vision is to keep Rising Eagle's community growing and gaming for years to come.

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For more information contact:

Stu Taylor

Barrington Harvey PR

stuart.taylor@bhpr.co.uk

01462 456780


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