IGN Entertainment and T-Break Media launch IGN Middle East

16/05/12 – IGN Entertainment and T-Break Media have announced a new commercial agreement to publish IGN Middle East ( http://me.ign.com) – bringing gaming and entertainment content to more than 15 countries in the Middle East and North Africa region, including United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, Egypt and Morocco – a potential audience of more than 340 million people.

IGN Middle East is headed by Abbas Jaffar Ali – formerly Editor of popular Middle Eastern gaming site Megamers.com, which has been incorporated in the new site.   T-Break Media also publishes the fast-growing movies and technology network Tbreak.com, and is backed by twofour54, the region’s leading media and entertainment hub.

IGN Middle East will be available in two languages – Arabic & English – mixing locally created editorial content with that from IGN’s teams in the US, UK and Australia.

  

IGN.com is the world’s most popular games and entertainment network [source: comScore – April 2012] and the new deal continues to significantly grow IGN’s local presence in many of the world’s fastest growing gaming markets, following successful launches in Germany and Sweden. 

Adam Doree, International Business Development Director, IGN Entertainment, said :

“The Middle East is a truly exciting world market and one of the fastest-growing in media and entertainment, and we’re thrilled to be working with T-Break to introduce IGN Middle East to a vast audience of gamers.

“Teaming up with the experts in their territory allows IGN to build the brand globally and develop all-new local content alongside the biggest stories from around the world, connecting with new users in their own language for the first time.”

Hitesh Uchil, Director, T-Break Media, added:

“Since its launch in 2006, MEGamers.com has quickly become the largest gaming website in the region. By partnering with IGN, we're cementing those foundations and renewing our commitment to bringing top quality international gaming editorial to the region, as well as locally relevant content in both English and Arabic.

“We've experienced rapid growth since joining the gaming cluster at twofour54 Abu Dhabi earlier this year; IGN Middle East allows us to build up our brand and support the rapid expansion of the gaming industry in the region.”           

ENDS

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users.  Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany and Sweden.

IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

About T-Break

Supported by and based out of twofour54, T-Break Media is one of the Middle East and North Africa (MENA) region’s fastest growing media organizations, focused entirely on creating rich, relevant and timely content online. T-Break’s recognized and awarded editorial team produces all of its content in-house, which is published on T-Break Tech, Middle East Movies or Middle East Gamers - the leading portals in the region for consumer technology, movies and video games.   


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.